CORRECTION: Whoops! I was given incorrect information regarding what happened at last night’s meeting. The item that was postponed was NOT the Clear Channel billboard — it dealt with a cell phone tower at the Stonebrae Country Club.
Planners APPROVED the billboard 5-to-1 with Rodney Loche dissenting. The decision may be appealed to City Council.
The Planning Commission approved postponed making a decision on a billboard that would brighten up the approach to the Hayward-San Mateo bridge.
Clear Channel wants to put in one of those LED billboards, the ones with the changing ads. Like the Xtronx ones you see at Southland Mall or in San Leandro near Marina Boulevard. Sizewise, the Southland billboard is 14-by-26 feet. The Marina one is 20-by-30. The new one would be more of an elongated rectangle, the same size as a billboard currently there: 14-by-48 feet.
The city report is pretty extensive, and goes into possible side effects on drivers (deemed not distracting enough to be a safety hazard) and wildlife (overall light output won’t be much more than current billboard, and trained away from marshes).
Two planners recused themselves from Thursday night’s vote, and it was decided that with the current deficit of two commissioners, they will wait until September to make a decision, after the new members are seated.
It would make entrance and egress more exciting, but a lot of people don’t like those adboards and say they belong in, say, Times Square. This one would have some added benefit to the city because 12 percent of the adspace would be dedicated to city and community events, at no cost.
Here’s an interesting article on cities that have digital billboard bans.
Any thoughts on such a billboard?