Fresh and Easy supermarket coming to Fairway Park

fresheasyThe grocery chain announced that it will open the doors of a new market at the Fairway Park Shopping Center, on Mission Boulevard at Rousseau Street on April 27. Fairway Park residents have long said that their neighborhood needs just such an addition, and everyone’s invited to a five-day grand opening celebration. According to the Fresh & Easy map of East Bay locations, there’s also another one slated to pop up at A Street and Hesperian Boulevard. Find the press release after the jump.

Coincidentally, the Bay Area Newsgroup business editor was talking about Fresh & Easy in his column today, mainly about those self-service checkout counters that are popping up everywhere.



March 31, 2011





Company Invites Neighbors to Opening Celebration

HAYWARD, CA – Fresh & Easy Neighborhood Market announced it will open the doors to its much anticipated store at Mission Boulevard and Rousseau Street on Wednesday, April 27, 2011.  The grocer will bring high-quality, fresh food at budget prices to Hayward.  Everyone in the neighborhood is invited to attend the store’s five day grand opening celebration beginning at 10:00a.m on April 27th, 2011.

Fresh & Easy will present a donation to a local non-profit organization as part of the opening.  Several weeks ago, the company invited anyone in the neighborhood to visit its website (www.freshandeasy.com/goodneighbor) to nominate a charitable group to receive a $1,000 donation.  Opportunities to submit nominations end next week.  The store’s new employees will vote on submissions and choose the winner to be named at the opening day celebration. 

“We can’t wait to open.  We’ve been working hard to get the store ready and we are looking forward to everyone coming in to say hello,” said Mark Gniot, district manager. “We have some great offers on a few of our products and we’ll be giving away reusable bags on opening day.  Once people try our great food at prices that fit any budget, they’ll get why Fresh & Easy is starting to change the way people shop.”

In addition to fresh, high-quality prepared meals and produce, Fresh & Easy offers everyone’s favorite national brand products and household items, all at budget prices. 

Fresh & Easy’s own-brand products contain no added trans fats, no artificial colors or flavors, and only use preservatives when absolutely necessary.

As a good neighbor and steward of the environment, Fresh & Easy recycles or reuses all its shipping and display materials and uses environmentally-friendly trailers to transport food.  The company is a pilot member of the Leadership in Energy and Environmental Design (LEED) Volume Certification Program and has invested in a 500,000 sq ft solar roof installation on its distribution center.  

This Fresh & Easy location will employ 20 to 30 people and intends to hire from the local neighborhood.  The company provides the opportunity for all employees to work at least 20 hours a week, which entitles them to comprehensive healthcare and competitive benefits.  Entry-level positions will pay well over the minimum wage, starting at $10 an hour in California, with a potential quarterly bonus of up to 10%.

About Fresh & Easy Neighborhood Market

Fresh & Easy operates more than 170 stores in California, Arizona and Nevada. In addition to fresh prepared meals, meats and produce, Fresh & Easy offers everyone’s favorite national brand products and household items, all at unbelievably low prices. The grocer’s popular fresh&easy brand products have no artificial colors or flavors, no added trans fats, no high-fructose corn syrup, and only use preservatives when absolutely necessary.

On average, Fresh & Easy stores use 30% less energy than a typical supermarket, which helps customers save money – and also helps the environment. Fresh & Easy uses LED lighting in external signs and freezer cases, offers customer recycling in every store and uses advanced refrigeration and freezer units to cut back on energy usage. The company also recycles or reuses all of its display packaging, sending the majority back through its distribution center.

For more information about Fresh & Easy, visit www.freshandeasy.com. Also follow the company on Twitter at: www.twitter.com/fresh_and_easy and become a fan on Facebook at www.facebook.com/freshandeasy.

Eric Kurhi

  • Mitch

    Anyone notice if the Hayward Fresh & Easy store at A Street and Hesperian is finished or almost done? This blog says it’s supposed to open in August? http://freshneasybuzz.blogspot.com/2011/07/fresh-easy-neighborhood-market.html

  • John W. Kyle


    Construction is nearing completion of what I guess to be something sized between 15 and 20,000 sq.ft od retail space. Easy access from the extension of West A.

  • John W. Kyle

    All; Whoops !

    I thought that the consytruction occurring next to our EWes=t big K mart was Fresh and easy!

    Anyone know what is occurruing at West A and Airport’s golf links road? wEST SIDE OF hESPEREIAN OPPOSITE THE THE ‘t’ hANGARS?

  • Michael Moore

    Do not expect Fresh and Easy to be a long term part of Hayward until after the economy turns around. They left Arizona and Las Vegas befcause of the of the lousy economy. Their second location is not a lot better

    13 Closing Fresh & Easy Stores List
    As part of its fiscal year 2010/11 half-year report yesterday, Tesco announced it is closing 13 Fresh & Easy Neighborhood Market stores – six in metropolitan Phoenix, Arizona; six in metro Las Vegas, Nevada; and one unit in Moreno Valley, in Southern California’s Inland Empire region.

    Tesco’s Fresh & Easy, which is headquartered in the Southern California city of El Segundo, is trying to sublease the 13 stores. It will close and board up, which it’s calling “mothballing,” the 13 grocery markets by November 2. The retailer said yesterday it might reopen some or all of the stores in a few years if conditions warrant.

  • Michael Moore

    Fresh and Easy’s opening date is planned as August 10. They are a British company. Remember to shop American.