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Local boy does good

By rgordon
Thursday, February 22nd, 2007 at 6:39 pm in Uncategorized.

Richard “Dick” WoodwardRichard “Dick” Woodward, a Hillsborough resident and mastermind of ballot measure campaigns, received a lifetime achievement award Wednesday in Miami Beach from the American Association of Political Consultants.

The senior partner of Burlingame-based Woodward & McDowell (W&M), which touts itself as “the nation’s premier ballot measure and issue advocacy firm,” Woodward was honored for a purported 95 percent winning record in 36-years worth of campaigns.


The firm recently consulted to the No on Proposition 87 campaign, which, in November, successfully defeated a proposed tax on oil producers to fund alternative energy programs.

Woodward is a graduate of Stanford University and a former marine infantry officer. He started as an advance man on Nelson Rockefeller’s 1964 campaign for the Republican presidential nomination. He also worked on both of President Ronald Reagan’s California gubernatorial campaigns.

Woodward’s firm has a lengthy list of past clients that represent the nation’s most powerful corporate industries, such as insurance, tobacco, oil and aircraft manufacturing, and the state’s most powerful political interest groups, such as labor unions, Native American tribal councils and professional business associations.

Campaigns his firm has successfully waged include 1994’s No on Proposition 68, which would have allowed for non-tribal commercial gaming expansion, and 2002’s Yes on Proposition 42, which dedicated a gasoline sales tax for transportation improvements.

“Only three times in the last four decades has an initiative brought to the ballot by the people of California either succeeded or failed by a vote of 80 percent or more,” according to a statement about Woodward’s achievements. “In each of those campaigns, W&M ran the winning side.”

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