The Internet: Music’s Friend or Foe?
Radio MySpace. Record stores iTunes. MTV YouTube. Shoplifting LimeWire.
The Internet has taken over the music industry in a way that no one would have ever imagined and it’s showing no signs of stopping anytime soon. It is the world’s biggest radio station, record store, and music channel all-in-one, available 24/7 in the comfort of your own home. Who wouldn’t take advantage of this great opportunity? Amateur recording artists who would be still virtually unknown are now scoring huge record deals because of the worldwide exposure on the Internet. Listeners no longer have to deal with requesting songs on the radio or waiting for MTV to play their favorite music videos when they are all just a click away.
The music industry has simply entered a new generation and their consumers are loving it. As long as the consumers are happy, everything is perfect, right? Wrong. Due to the complete accessibility of music on the Internet, the interest and popularity for it is higher than ever, with iPods, ring tones, and tours making recording breaking profits. But album sales are at an all-time low and are continuing to plummet at drastic rates. Thousands of record stores are closing and thousands of record label employees are being laid off each year. It just doesn’t all add up.
No one has been able to figure out how to transform the huge demand, interest, and popularity for music into record sales. Recording artists are now allowing fans to listen to their entire albums prior to their release dates, hoping that listeners will enjoy what they hear enough to actually purchase the album, but this isn’t even working. Some musicians are trying everything they can such as online-only releases, but the result is simply not enough (just look at Radiohead).
I believe there is way to much of previewing albums on the Internet, specifically MySpace and their “Featured Artist” attribute. The surprise of purchasing an album and not knowing what’s going to come out of the speakers is no longer relevant. People don’t have that excitement and rush on “New Music Tuesday” anymore, the urgency to listen to an album is gone. In addition, I dislike the fact that iTunes allows consumers to purchase individuals songs rather than complete albums. Most people only purchase the popular single and don’t even bother to look at the rest of the songs on the project. For a digital sale, that’s $8.99 the recording artist could have gained if iTunes didn’t carry that feature.
It doesn’t making the situation any better when musicians are giving in to the problem and selling out to hurtful consumer trends. Ringtones are making ridiculously large amounts of money these days and it makes me sick to see “ring tone rappers” constantly being signed to major record labels. They would rather sell one million ring tones rather than one million albums…do they realize how much of a cut in profit that is? Why does sales have to determine the amount of artistic ability in a musician? More and more artists are creating music for the money, not for the love. With record labels in a suffering state, the only option they have is to sign the person who will generate the largest amount of cash, regardless of their innovation as an artist.
On the other hand, many unsigned recording artists on MySpace who create a large fan base for themselves are unable to take advantage of consumer trends because they don’t have a major record label to back them up. With no money to go on tour or release a single on a national scale, opportunities are limited. And don’t even get me started about illegal downloading.
The music industry is a gigantic mess with no one to clean it up. Everything positive the Internet provided has created an even bigger negative aspect. It used to be a privileged to earn a record deal because of an artist’s uniqueness and talent, not because they could make a catchy ring tone. It used to be a privileged for someone to support to their favorite artists and buy their work at a local record store. It used to be a privileged for a fan to make music their life.
Posted on Sunday, March 16th, 2008
Under: Jordan Hung | No Comments »


