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Another reason Raiders need to be good

The decision of the U.S. Supreme Court which could pave the way for NFL teams to negotiate their own deals for merchandising could go one of two ways for the Raiders.

If the Raiders, as coach Tom Cable is promising, are on the verge of a breakthrough and contending for championships, it means in the future the franchise could reap the benefits of an increase in popularity.

As recently as 2004, the Raiders were on a three-year run of being atop the NFL in terms of merchandise sales.

For all the rhetoric and slogans espoused by Al Davis about his franchise, he’s right when he says the franchise has a unique identity in terms of colors and logos which are among the most recognizable in professional sports.

However, the continuing run of ineptitude (you know the record, oh, what the hell, it’s 29-83) over the past seven years means the Raiders brand has taken a heavy beating as well. Should it come to pass that merchandise revenue isn’t shared, it would be another area where the Raiders are coming up short in terms of revenue.

They’re not in the top 10 any more _ that position belongs to the New Orleans Saints, who beat out Pittsburgh, Dallas and Minnesota. In terms of merchandise, that hasn’t hurt in terms of the pocketbook because the league splits the profits evenly.

New Orleans had never been in the top 10 before winning the Super Bowl, in part because of a well-documented history of mostly mediocre football.

A Raiders revival would likely result in a silver and black bandwagon, which in theory would mean an avalanche of profits which wouldn’t have to be shared with anyone else.

The case, brought by the apparel company American Needle challenging an NFL agreement with Reebok on antitrust grounds, is far from over. It is being sent back to a federal district court to resume, and as the NFL noted, the Supreme Court decision on what is agreed to in collective bargaining.

There is no immediate impact to the ruling, but it becomes a key part of negotiations for a future CBA.

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Jerry McDonald - NFL Writer

  • http://www.blogcdn.com/www.fanhouse.com/media/2008/04/desmond-howard-425-sm.jpg Bo Schembechler Jackson

    Joseph Goebbels said, ” Propaganda must be able to be understood by even the most stupid members of society. Then you can make people believe that paradise is hell, and hell is paradise”.

    :::::::::::::::::::::::::

    Just Win Baby?

  • spawn211

    Hey Jerry i follow you on twitter and you give goood play by play , i dont know wassup with your bloggers all they do it talk shhhh , you have great in sites on the raiders and i wanna say thank you

  • http://media-2.web.britannica.com/eb-media/63/60563-004-52A399D4.jpg Dakota

    As a wise man once said..
    “you would have to be cortically challenged to want to live in Denmark, unless you are a spineless and unproductive welfare leech”

    LMAO!

  • 3 Mile Lyle

    Dakotex, Don’t pick on Le Feminine Napkin.

    How is your son supposed to look up to a bully like yourself.

    Don’t forget to add me to the Dakotex hater list.

    Just Win Baby.

  • kvnbntly

    check out jerry on twitter sounds promising

  • http://www.blogcdn.com/www.fanhouse.com/media/2008/04/desmond-howard-425-sm.jpg Bo Schembechler Jackson

    Practice ends on Campbell pass to DHB . . . fitting, best DHB practice Ive seen
    about 1 hour ago via PockeTwit
    Campbell middle short pass to Myers, probable PI on McClain
    about 1 hour ago via PockeTwit
    DHB breaks inside on WMcFadden for catch, finds running room
    about 1 hour ago via PockeTwit
    Defense finally makes a play. Routt jumps Holland rout
    about 1 hour ago via PockeTwit
    Brandon Rodd, Des Bryant in scrap, Lemarr Houston joins in
    about 1 hour ago via PockeTwit
    Best looking passing sequence in a few years
    about 1 hour ago via PockeTwit
    Joey Thomas getting worked, Ford beats him for red zone TD (Campbell), Murphy catch and spin
    about 1 hour ago via PockeTwit
    Late arrival at practice, DHB having big day (honest) at Routt’s expense. Spun away from Nnamdi too, with Jackson hooting on Asomugha
    about 1 hour ago via PockeTwit
    Bad news regarding practice updates. Currebtly having car towed after breakdown en route to Alameda . . . hope to get there post practice
    about 3 hours ago via PockeTwit

  • http://media-2.web.britannica.com/eb-media/63/60563-004-52A399D4.jpg Dakota

    Practice ends on Campbell pass to DHB . . . fitting, best DHB practice Ive seen
    about 1 hour ago via PockeTwit .

    Campbell middle short pass to Myers, probable PI on McClain
    about 1 hour ago via PockeTwit

    .DHB breaks inside on WMcFadden for catch, finds running room
    about 1 hour ago via PockeTwit

    .Defense finally makes a play. Routt jumps Holland rout
    about 1 hour ago via PockeTwit

    .Brandon Rodd, Des Bryant in scrap, Lemarr Houston joins in
    about 1 hour ago via PockeTwit

    .Best looking passing sequence in a few years
    about 1 hour ago via PockeTwit

    .Joey Thomas getting worked, Ford beats him for red zone TD (Campbell), Murphy catch and spin
    about 1 hour ago via PockeTwit

    .Late arrival at practice, DHB having big day (honest) at Routt’s expense. Spun away from Nnamdi too, with Jackson hooting on Asomugha
    about 1 hour ago via PockeTwit

    .Bad news regarding practice updates. Currebtly having car towed after breakdown en route to Alameda . . . hope to get there post practice
    about 3 hours ago via PockeTwit

  • 3 Mile Lyle

    Thanks for the update Bo.

  • http://media-2.web.britannica.com/eb-media/63/60563-004-52A399D4.jpg Dakota

    One last thing, Darren McFadden looked like a beast out there! Expect 1200 rushing yards from him in 2010!

    about 1 minute ago via PockeTwit .

  • 3 Mile Lyle

    Dakotex, I’m glad to hear about your big score.

    So I’m sure you will be thankful to me for giving you an opportunity to even up with me from the LAST TIME I beat you.

    Same bet as last time when the Fakers went down like the chokers they are?

    Celtics over the Lakers in the Finals, AGAIN.

    What do you say?

    I’ll give you a chance to even up.

    Unless you have no faith in “your” Fakers?

  • http://www.blogcdn.com/www.fanhouse.com/media/2008/04/desmond-howard-425-sm.jpg Bo Schembechler Jackson

    Dakota Says:
    May 26th, 2010 at 12:09 pm
    One last thing, Darren McFadden looked like a beast out there! Expect 1200 rushing yards from him in 2010!

    about 1 minute ago via PockeTwit .

    :::::::::::::::::::::::::::

    Read my propoganda post up above, PockeTwit

  • Nnamdi21

    La Milicia Negra Says:
    May 26th, 2010 at 8:27 am
    —”Quentin Moses and Charlie Anderson were the Dolphins starting outside linebackers at OTAs last week. It’s a surprise that Moses is running ahead of Cameron Wake right now. With Joey Porter and Jason Taylor gone, this season was supposed to be Wake’s coming out party. We suspect Wake will overtake Moses by the time Week 1 rolls around”—

    Remember that pick? he was let go because he was disrespectful towards Al Davis…

    =======

    BFD.

    6 tackles 1 sack. So what?

    This guy was let go by Oakland and the Cards because at the time he was UNCOACHABLE.

    Listened to no one and could not or would not follow the simplest instruction.

  • Nnamdi21

    I hope DMC and Bush have some blockers this year.

  • Random Drug Tester

    Hey Bo Sham Beckler…how did you do against the VC?

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