By Jerry McDonald - NFL Writer
Wednesday, May 18th, 2011 at 8:43 pm in Oakland Raiders.
Leave it to Amy Trask to figure out a way for Raiders employees to spend their down time.
The Raiders CEO announced to club employees March 11 they would all become part of the ticket-selling department.
Sounds crazy on its face, but it beats being out of a job, furloughed or taking a pay cut.
It goes like this _ sell either season tickets or suite tickets (single game or annual) to reach or exceed 10 percent of your monthly salary and it’s all good. A person making $60,000 per year would need to sell $500 worth of season tickets per month. Trask points out that’s about two season tickets. The lockout has gone on for 10 weeks, but employees have until the first preseason game to meet their goals.
When I spoke to her today, Trask wouldn’t say what happens if someone doesn’t meet the quota, choosing instead to focus on the positive and believing that it was a “can do” plan.
Here’s a link to a Sports Digest lead I filed for Thursday’s Bay Area Newsgroup papers.
“To my knowledge, no one else is doing this,” Trask said. “that’s not to say it’s not happening somewhere in the world. I’m just not aware of it.”
On the first day of the plan Trask said an assistant coach sold five club seats. She declined to name the coach, and also declined to say whose idea it was to have everyone in the building _ including Trask and coach Hue Jackson _ become a seller for “new buyers.”
If it all seems to be a bit of a cluster-you-know-what, with no specific selling territories and sellers potentially working the same clients, the organizational philosophy, Trask said, is one of cooperation.
“There are a handful of people that may be intimidated by this, but what we’re trying to do is work with them and say, `Let’s help you accomplish your goals,’ ” Trask said. “How do we give you the tools and resources you need? Maybe someone has a great lead from their church or gym. We say, IL< give the lead to the ticket sales department, they’ll help you close that.”
The Raiders declined to make any assistant coaches available, but that didn’t stop defensive coordinator Chuck Bresnahan from talking to USA Today. Bresnahan apparently wasn’t the guy who sold the club seats, but wasn’t worried about meeting his quota.
“I’ve got to sell millionaires in a room every day to run and crash heads,” Bresnahan said. “So this is easy.”
The Raiders averaged just 46,431 in eight regular season home games last year with a season-ticket base of approximately 23,000, so there are plenty of seats available.