Comments on: Newspaper seeks direct delivery via students in return for positive school stories

By: tharrington

tharrington — Sun, 19 Dec 2010 21:58:15 +0000

Actually, elementary students would be the delivery boys and girls, handing the newspaper to their parents, along with their schoolwork.
The district would control the content, which would essentially strip the newspaper of its ability to report independently on school issues.
Here’s a link to my more recent post about the plan: http://www.ibabuzz.com/onassignment/2010/12/17/more-information-about-the-concordian-plan/

By: Doctor J

Doctor J — Sun, 19 Dec 2010 21:35:52 +0000

If MDUSD enters the slippery slope of becoming business partners with the big “C” — teachers becoming newspaper delivery “boys”, controlling the editorial content of a newspaper and revenue sharing –it will have no problem with commercially branding its schools, a la “AT&T Park” in exchange for cash money. The “Chevron Dent Center”, the “Safeway Mt. Diablo Elementary School”, the “Home Depot Riverview Middle School”, and “Walgreens Concord High School”. In fact, revenue sharing with the big “C” might even cost the district its non-profit status. The Supt and Board are just upset that the Times has uncovered truth and printed it.

By: MDUSD Mom

MDUSD Mom — Fri, 17 Dec 2010 20:44:59 +0000

The last MDUSD (Superintendent) Newsletter was Nov. 5, which was more than 2 weeks, more than a month ago… Happy holidays!

By: The Gov

The Gov — Fri, 17 Dec 2010 18:16:48 +0000

Ideally, articles would be neither positive nor negative, just news but we have to be realistic here. Kids are already bombarded with advertisements – do they need more. No thanks. How much money are we talking about here? Can we trim in other areas?

I think Theresa listed a number of sources to get news, with her own mixed in, does not seem biased to me.

And what would the benefit of positive stories in the Concordian be for MDUSD? If there is a truly great story out there I would think it could get picked up elsewhere.

If I’m ever the recipient of ads they will go straight to the trash.

By: Judi

Judi — Fri, 17 Dec 2010 17:18:45 +0000

Lets not forget the wonderful community newspaper in Pleasant Hill and Martinez, the Community Focus. They also print positive articles relating to education, school athletics and young people making a positive difference in the community. They certainly support our local schools and organizations. They are a great example of what a community newspaper should do!

By: Sean

Sean — Fri, 17 Dec 2010 17:13:51 +0000

Your article seemed to be fair and unbiased to me….until you mentioned how people can get their news from Times sources. You’d make Hearst proud with accusing others of making a play for market share and then doing it in your own article. Well played.

By: tharrington

tharrington — Fri, 17 Dec 2010 09:22:41 +0000

During the board meeting, the possibility of sharing advertising revenue was not discussed. I have amended the blog post to include that.
I have requested a copy of the proposal from the district.

By: Carissa

Carissa — Fri, 17 Dec 2010 07:05:27 +0000

I’m confused–did I not understand correctly that this would be a way to help raise money for the MDUSD? A portion of advertising revenue would go directly to the MDUSD? Why did you not mention this in your write-up?