Ave and Somar: new clubs on Telegraph
By awoodall
I’m going to have to start getting used to taking openings in stride after this weekend. Both Ave and Somar opened Saturday night on Telegraph Avenue, and Van Kleef’s was packed inside and out. They were about to start turning people away. It’s kind of a good sign that I’ve already started nagging about what Oakland doesn’t have — late night diners, infill between businesses, late night BART. Let me back up though.
Ave’s sweet narrow room with art on the walls and a substantial bar near the kitchen was fuller than full Saturday night, the grand opening. Among the crowd were, of course, Mr. DTO510 and V-Smooth, she all glam in black skirt and high heels. Naturally Jonathan was not wearing heels or a skirt but looked very dapper nonetheless. My own appearance was less than stellar but that’s another story. Co-owner Gairy Jacques of Air Lounge and soon to be Era was looking pretty relaxed for an opening night, which entailed some hectic moments inside. We had some sort of mixup with our drinks, and my boyfriend (who sported a casual look) even got chided by a bartmaid for ordering twice although he hadn’t ordered twice. But the crew smoothed things out and we sipped our Manhattans, 7&Sevens and Stolis at a slender wood bar outside (genius!) with the beauty supply store that squats on the corner for a view. It’s just a matter of time before that thing goes or (hope, hope) gets turned into a late-nite retro diner or something.
A little way up the street, Somar was hosting its soft opening. The place was absolutely throbbing with loud club music and mostly 20-something Asian customers. Somar is slick (but the brick wall that lines the far side of the lounge keeps it cozy) and loungey with very friendly owners whose bartenders were slinging the drinks as fast they could pour ‘em. For the first time, I felt like I could have been on the path of a nightclub crawl like SoMa’s, which I am wondering has anything to do with the name Somar. The place went up quietly and still doesn’t have a sign but it won’t open officially for a couple weeks. Crews were working like maniacs trying to get ready for the soft opening: when I walked by Tuesday night they were out at about 10:30 p.m. sawing a big sheet of plywood. Now I understand why.
Ave at 20th and Tel put down some much-needed footprints in the still-dark north side of the Uptown lounge, extending the entertainment row to start linking up with the heart of the Art Murmur scene on the other side of West Grand as well as Ozumo, Luka’s, etc. at West Grand and Broadway extending up to Mua and Z Cafe. Somar, meanwhile, in the old vitamin store building at 17th and Tel, brightened up the block and brought people out onto the streets. Even better, you could hear and see them from Broadway across the 19th Street BART walkway between Broadway and Telegraph. If only the Fox had been lit up the scene would have been perfect.
Posted on Monday, March 16th, 2009
Under: A Better Oakland, Air Lounge, Ave, DTO510, ERA, Fun Stuff to do in Oakland, Mua, Night Owl, Oakland nightlife, Openings, Ozumo, Somar, Z Cafe, yelp | 4 Comments »
Leave a comment


- Oakland Tribune Outtakes