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Campaign advertising moves to cable

By Lisa Vorderbrueggen
Thursday, September 14th, 2006 at 12:33 pm in election 2006.

Capitol Weekly News has a fascinating article today about how campaigns are beginning to spend more money on cable television advertising.

Traditionally, television advertising has been used to reach broad audiences. But cable TV allows the campaign to target specific groups, such as those that watch Fox, sports or programming targeted specifically to women or minorities.

Check out the story at http://www.capitolweekly.net/news/article.html?article_id=977.

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