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Campaign advertising moves to cable

Capitol Weekly News has a fascinating article today about how campaigns are beginning to spend more money on cable television advertising.

Traditionally, television advertising has been used to reach broad audiences. But cable TV allows the campaign to target specific groups, such as those that watch Fox, sports or programming targeted specifically to women or minorities.

Check out the story at http://www.capitolweekly.net/news/article.html?article_id=977.

Lisa Vorderbrueggen