Perata launches healthcare reform ad

perata-from-his-web-site.jpg State Senate President Pro Tem Don Perata, D-Oakland, began airing a television ad today to build public support for healthcare reform.

“The ink wasn’t dry on our healthcare plan before the special interests started using television to try to turn the public against us,” Perata said in a news release. “If we’re going to win the fight to make healthcare more available and more affordable in California, we’re going to have to be heard.”

The 30-second spot entitled “Heartbeat” — to be aired on Sacramento and the Bay Area cable and broadcast stations over the next two weeks — notes California has more than 6 million uninsured residents, as well as spiraling costs and neglect by officials in Washington. It highlights Perata’s plan to control costs and expand coverage, and directs viewers to a Web site to learn more.

The ad was bankrolled by Leadership California — a campaign committee formed by Perata which under a different name, Rebuilding California, ran ads last year to build public support for the infrastructure bond package approved by voters in November 2006. The big contributors to that fund since November have been:

  • Sap Labs LLC, $5,000 on Dec. 29
  • Washington Mutual Inc., $50,000 on Nov. 27
  • Shell Oil Co., $25,000 on Nov. 22
  • Catholic Healthcare West, $25,000 on Nov. 22
  • California Faculty Association PAC, $10,000 on Nov. 17
  • Richland Investments LLC, $25,000 on Nov. 14
  • Longtime Perata ally and aide Sandra Polka’s consulting firm — which also headed up last year’s effort to pass the bond package — created this ad with help from the California Professional FirefightersFirestar Productions in Sacramento. Portions of the spot were shot at the UC Davis Medical Center.

    So Perata’s first on the air touting his plan. If you’re wondering how Perata’s plan stacks up against those pitched by Gov. Arnold Schwarzenegger and Assembly Speaker Fabian Nunez, D-Los Angeles, the state Senate Office of Research has a side-by-side comparison.

    Josh Richman

    Josh Richman covers state and national politics for the Bay Area News Group. A New York City native, he earned a bachelor’s degree in journalism from the University of Missouri and reported for the Express-Times of Easton, Pa. for five years before coming to the Oakland Tribune and ANG Newspapers in 1997. He is a frequent guest on KQED Channel 9’s “This Week in Northern California;” a proud father; an Eagle Scout; a somewhat skilled player of low-stakes poker; a rather good cook; a firm believer in the use of semicolons; and an unabashed political junkie who will never, EVER seek elected office.

    • Jeff

      As with all plans, the devil is in the details. Arnold’s lacks sufficient details but Perata’s as well as Nunez’ are especially deficient in this regard. Kuehl’s single-payer plan doesn’t have a financing plan. It is ridiculous for the press to let these pols get away with this. You can’t judge any plan until it is fully fleshed out. Who gets what and who pays?