“The ink wasn’t dry on our healthcare plan before the special interests started using television to try to turn the public against us,” Perata said in a news release. “If we’re going to win the fight to make healthcare more available and more affordable in California, we’re going to have to be heard.”
The 30-second spot entitled “Heartbeat” — to be aired on Sacramento and the Bay Area cable and broadcast stations over the next two weeks — notes California has more than 6 million uninsured residents, as well as spiraling costs and neglect by officials in Washington. It highlights Perata’s plan to control costs and expand coverage, and directs viewers to a Web site to learn more.
The ad was bankrolled by Leadership California — a campaign committee formed by Perata which under a different name, Rebuilding California, ran ads last year to build public support for the infrastructure bond package approved by voters in November 2006. The big contributors to that fund since November have been:
Longtime Perata ally and aide Sandra Polka’s consulting firm — which also headed up last year’s effort to pass the bond package — created this ad with help from the California Professional Firefighters’ Firestar Productions in Sacramento. Portions of the spot were shot at the UC Davis Medical Center.
So Perata’s first on the air touting his plan. If you’re wondering how Perata’s plan stacks up against those pitched by Gov. Arnold Schwarzenegger and Assembly Speaker Fabian Nunez, D-Los Angeles, the state Senate Office of Research has a side-by-side comparison.