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Producer Norman Lear launches voter drive

By Lisa Vorderbrueggen
Tuesday, April 17th, 2007 at 11:15 am in Election 2008.

Declare Yourself, a voter registration organization founded by producer Norman Lear, has started a campaign to register every 18-year-old in time to vote in the 2008 election.

The nonpartisan, youth voting campaign will use partnerships with the Yahoo, MySpace, YouTube, Google, Friendster and Evite in efforts to connect with young would-be voters.

The “Declare Yourself” voter registration icon link will appear on hundreds of youth-focused websites and blogs.

The organization also features celebrity spokespeople such as America Ferrera of “Ugly Betty” and Hayden Panettiere of “Heroes.” Clear Channel and Comedy Central have joined the campaign, too.

Lear founded Declare Yourself in 2003 at the conclusion of a nationwide tour of an original copy of the Declaration of Independence. The nonprofit group registered more than 1 million people to vote in the 2004 and 2006 elections.

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