The Danville-based Global Language Monitor released today the top 10 political buzzwords for the first seven months of 2007 in its first rankings leading up to next year’s presidential campaign: surge, Obama, YouTube, cleavage, pardon, Live Earth, subpoena, Congress, all-time low and “I don’t recall”.
“This disparate collection of buzzwords speaks volumes about today’s electorate,” said Paul JJ Payack, president of the Global Language Monitor. “We have an Iraq War strategy, a name, a corporate entity, and a commentary on a female candidate’s ‘neckline’ at the top of the list … and then it really gets interesting.”
Back in 2006, the top political buzzwords were: throes, quagmire, credibility, global warming, and insurgency.
Political buzzwords, Payack said, are terms or phrases loaded with emotional freight far beyond the typical use of the word.
The word “surge” has been around for a long time, for example, but in its context as an “Iraq War strategy, it inspires a set of emotions in many people far beyond the norm,” he said.
According to the Global Language Monitor, it deploys its PQI Index, a proprietary algorithm that scours the global print and electronic media, the Internet, and blogosphere for olitical buzzwords and then ranks them.
Using this methodology, “we were the only media analytics organization that foresaw the 2004 electorate voting with their moral compasses rather than their pocketbooks,” Payack said.
Here are some further details on the rankings:
Surge: Surges to the No.1 Political Buzzword
Obama: His name now qualifies as a buzzword. This is quite unusual, though the name Hillary comes close.
YouTube: Changing the nature of American Campaigning?
Cleavage: Despite critics’ contentions, Hillary found to be a woman after all
Pardon: Furor over Libby pardon riles the news media.
Live Earth: Rock the Earth lived up to its billing in ‘buzz’
Subpoena: Congressional subpoenas abound as predicted if a Democratically control congress were elected.
Congress: With polling numbers lower than those for the president, is Congress is a dirty word?
All-time low: A constant description of the president’s ever falling poll numbers
“I don’t recall”: AG Alberto Gonzales used this phrase three score and thrice in one day of testimony.