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Piepho mailer mimics Times’ front page

By Lisa Vorderbrueggen
Friday, May 23rd, 2008 at 1:21 pm in 2008 June primary, Contra Costa County, Contra Costa politics.

Okay, this is not the worst thing I’ve seen on a mailer but it definitely straddles the line.

Contra Costa Supervisor Mary Nejedly Piepho sent this two-sided invitation to a neighborhood reception. It was obviously designed to look like a front page of the Contra Costa Times.

Granted, the Times editorial board endorsed her over challenger, Assemblyman Guy Houston. The editorial did contain the words she used in the faux headline. And the mailer doesn’t exactly copy our masthead or headline typeface.

But if her campaign had asked us for permission to use our front page in a campaign mailer, we would have said no. It potentially misleads recipients to think this page actually existed. We don’t allow the outside use of our masthead. We don’t put endorsements on the front page. And our headline only said, “Re-elect Piepho.”

It’s pushing it. It’s really pushing it.

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  • RR

    Tsk, tsk! Imagine the nerve, tampering with the integrity of the august newspaper of record, THE TIMES. Dean Lesher must be spinning in his grave!

  • RR

    Tsk, tsk! Imagine the nerve, tampering with the integrity of the august newspaper of record, THE TIMES. Dean Lesher must be spinning in his grave!

  • C. Erling

    Mary Piepho has been using these misconceptions for the past 3 1/2 years. She attempts to trick people into voting for her. No kind words for the likes of a Piepho.

  • C. Erling

    Mary Piepho has been using these misconceptions for the past 3 1/2 years. She attempts to trick people into voting for her. No kind words for the likes of a Piepho.

  • Arne Simonsen

    Frankly, that is one classy mailer!

    Nothing like a good cup of coffee, a good newspaper (the Contra Costa Times East County edition, of course) and a chance to talk politics with a locally elected official.

    The coffeeholic in me loves it. Now where do a find a copy of the “TRA COSTA TIMES”?

  • Arne Simonsen

    Frankly, that is one classy mailer!

    Nothing like a good cup of coffee, a good newspaper (the Contra Costa Times East County edition, of course) and a chance to talk politics with a locally elected official.

    The coffeeholic in me loves it. Now where do a find a copy of the “TRA COSTA TIMES”?

  • RENEGADE GOP

    I think the only thing going for Piepho is that she is cute. As the they say politics is showbiz for ugly folks. Piepho’s best asset is that she is attractive in a mailer. The rest of the political field this year is homely. Check the AD 15 race. But when it comes to public policy she is a minor leaguer. It is time for her to go. Mary you can always come back after you learn the ropes.

  • RENEGADE GOP

    I think the only thing going for Piepho is that she is cute. As the they say politics is showbiz for ugly folks. Piepho’s best asset is that she is attractive in a mailer. The rest of the political field this year is homely. Check the AD 15 race. But when it comes to public policy she is a minor leaguer. It is time for her to go. Mary you can always come back after you learn the ropes.

  • Patriot Johnny

    Maybe Mary feels the times endorsement gives her Carte Blanc to the entire newspaper. If someone else attempted that stunt they would here from the papers lawyers.

    All this shows is both the Times and Mary are wrong;

    The Times for endorsing her, Mary for infringing on the front page copy. Give her an inch and she will take a mile & a 60% raise.

  • Patriot Johnny

    Maybe Mary feels the times endorsement gives her Carte Blanc to the entire newspaper. If someone else attempted that stunt they would here from the papers lawyers.

    All this shows is both the Times and Mary are wrong;

    The Times for endorsing her, Mary for infringing on the front page copy. Give her an inch and she will take a mile & a 60% raise.

  • RR

    I agree with Renegade, Mary’s looks make her the Katherine Harris of CC county. As for “abuse” of the august county newspaper, the only people that will be impressed by the ad are folks too lazy to read the paper.

  • RR

    I agree with Renegade, Mary’s looks make her the Katherine Harris of CC county. As for “abuse” of the august county newspaper, the only people that will be impressed by the ad are folks too lazy to read the paper.

  • Bernie Quigley

    I think Mary’s going to win and that Guy will be looking for a job at Scott Kamena’s eyeglass shop. Mary’s definitely more pretty than Guy, but the perception of him beating up the pretty woman is movie stuff (made for TV movie).

  • Bernie Quigley

    I think Mary’s going to win and that Guy will be looking for a job at Scott Kamena’s eyeglass shop. Mary’s definitely more pretty than Guy, but the perception of him beating up the pretty woman is movie stuff (made for TV movie).

  • Ken Hambrick

    The best thing about Mary is that she has been able to capitalize on the Nejedley name. Many people remember the name, some don’t know why, but some of us remember her father John. She probably would not have been elected last time without the use of that name.

    So why hasn’t she dropped it and become basic Mary Piepho and stand on her track record as a Supervisor? That’s because that track record is not “super”.

    Even Hillary Clinton dropped the Rodham from her name. Oh well …

    But most of Mary’s mailers have been disingenuous claiming accomplishments she hasn’t accomplished. So why is the Times surprised she “stole” their fron page? It’s just more of her desperate strategy to obfuscate her poor performance as a Supervisor.

  • Ken Hambrick

    The best thing about Mary is that she has been able to capitalize on the Nejedley name. Many people remember the name, some don’t know why, but some of us remember her father John. She probably would not have been elected last time without the use of that name.

    So why hasn’t she dropped it and become basic Mary Piepho and stand on her track record as a Supervisor? That’s because that track record is not “super”.

    Even Hillary Clinton dropped the Rodham from her name. Oh well …

    But most of Mary’s mailers have been disingenuous claiming accomplishments she hasn’t accomplished. So why is the Times surprised she “stole” their fron page? It’s just more of her desperate strategy to obfuscate her poor performance as a Supervisor.

  • RR

    The Board of Supes ain’t the US Senate. It’s more of a choice between higher apes and monkeys. Which term do our bloggers prefer?

  • RR

    The Board of Supes ain’t the US Senate. It’s more of a choice between higher apes and monkeys. Which term do our bloggers prefer?

  • RENEGADE GOP

    Forget monkeys and apes I like hyenas or jackals for my county supervisors!!

  • RENEGADE GOP

    Forget monkeys and apes I like hyenas or jackals for my county supervisors!!

  • Troublemaker

    So what offices have you folks run for? Or held for that matter? Any public service in your lifetimes?

    Or do you just prefer to sit at your keyboards and take cheap shots at those who work their tails off so that you can call them silly little names.

    Real class act here on these blogs by the same few folks. Please do us a favor and come up with some new material. This recycled crap is getting old.

  • Troublemaker

    So what offices have you folks run for? Or held for that matter? Any public service in your lifetimes?

    Or do you just prefer to sit at your keyboards and take cheap shots at those who work their tails off so that you can call them silly little names.

    Real class act here on these blogs by the same few folks. Please do us a favor and come up with some new material. This recycled crap is getting old.

  • RR

    Well Trouble, I served my country faithfully in a very high capacity until Establishment elitists hounded me from office. You can look it up: August 9, 1974.

  • RR

    Well Trouble, I served my country faithfully in a very high capacity until Establishment elitists hounded me from office. You can look it up: August 9, 1974.