Halfway through the day yesterday, I looked down at my coffee cup and noticed it said “McCain.”
I bought it at 7-Eleven that morning and in my Monday morning stupor, I never even looked at the cup.
This will not do. I’m an unbiased reporter. I cannot wander around town carrying a “McCain” cup.
I returned this morning to the quick mart to check it out and learned that my neighborhood 7-Eleven in Martinez is participating in “7-Election,” a marketing ploy that carries an interesting twist: The company records your choice of cup as a vote for the candidate and reports the results on its website, www.7-election.com.
The company says its customers have correctly predicted the outcome of the last two presidential elections, including President George W. Bush over Al Gore by one percentage point in 2000 and the president again in 2008, this time in his campaign against John Kerry, by two percentage points.
As I wrote this, Barack Obama was beating McCain among coffee-cup buyers 59 to 41 percent. (Sorry, no Ralph Nader cups.)
In case anyone should ask, I bought an Obama cup this morning to cancel out my vote for McCain yesterday. Check out my videoblog below.