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Gavin Newsom launches online campaign ad

San Francisco Mayor Gavin Newsom’s gubernatorial campaign today launched the first video ad of the 2010 Democratic primary race, a 60-second spot urging a constitutional convention to overhaul how the state governs itself.

“It’s time for a new direction in California. For too long, Californians have been victim to a broken system that leads to stalemate year in and year out,” Newsom said in his news release. “It’s time for real reform in Sacramento, reform that will put our state back on the path to opportunity and prosperity. A constitutional convention is the first step toward this larger goal.”

It could be an effective message for a campaign predicated on representing youthful vigor and change, setting itself apart from that of Attorney General and former two-term governor Jerry Brown – out with the old, in with the new, and all that. It even avoids mentioning Brown’s name. Then again, Newsom risks sending a message to voters that he’s not prepared to govern unless California radically reworks Sacramento’s rules; whether or not our system is inherently broken, voters may or may not latch onto the “I can be a great governor if…” meme.

The campaign says this spot is the first in a series to be released over the next two months, reaching more than half a million California Democratic primary voters via email, Facebook, and Twitter. And it’s to be followed by an online policy “wiki” incorporating voters’ input, as well as online organizing drive.

Josh Richman

Josh Richman covers state and national politics for the Bay Area News Group. A New York City native, he earned a bachelor’s degree in journalism from the University of Missouri and reported for the Express-Times of Easton, Pa. for five years before coming to the Oakland Tribune and ANG Newspapers in 1997. He is a frequent guest on KQED Channel 9’s “This Week in Northern California;” a proud father; an Eagle Scout; a somewhat skilled player of low-stakes poker; a rather good cook; a firm believer in the use of semicolons; and an unabashed political junkie who will never, EVER seek elected office.

  • Elwood

    Whether you like it or not!

  • Becca

    I think the picture that runs as he says “the campaign to change the constitution” is from his town hall in Concord. It’s at the 46 sec point…I know that’s random and doesn’t speak to the quality of the add but just felt like pointing it out.