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Meg Whitman launches first TV ad

By Josh Richman
Thursday, February 4th, 2010 at 12:21 pm in 2010 governor's race, Meg Whitman, Steve Poizner.

Republican gubernatorial candidate Meg Whitman launched the 2010 race’s first television ad today, a 60-second spot called “Confidence” to run statewide on broadcast and cable channels:

What, no sheep?

“This is just the beginning. We will be introducing Meg, her leadership experience and her vision to Californians all over the state,” Whitman campaign manager Jillian Hasner said in a news release. “We’re not waiting until our opponents and their special-interest allies attempt to distort Meg’s message; this campaign is under way.”

The ad, you’ll notice, doesn’t mention GOP gubernatorial primary rival Steve Poizner at all – no “tearing up” happenin’ here, at least not yet.

Whitman’s campaign wouldn’t say today how much this ad buy cost: “It’s significant, but we’re not providing specifics,” spokeswoman Sarah Pompei said. The former eBay CEO has committed $39 million of her personal fortune to her campaign so far, while Poizner has anted up $19.2 million of his own for his campaign.

UPDATE @ 12:46 P.M.: This just in from Poizner spokesman Jarrod Agen:

“If Meg Whitman was confident, she would take questions from reporters and debate Steve Poizner in front of the Republican Party at next month’s convention. There is an anti-Republican trend in Meg Whitman’s campaign as she refuses to use the word ‘conservative’ in the ad and she’s been attacking the basic conservative principle of cutting taxes across-the-board. Steve Poizner is the confident candidate in this race and the only candidate calling for tax cuts for every business and individual in California.”

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