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Consumer group expects new Mercury ad; tries to pre-empt with spoof video

By Steven Harmon
Thursday, April 1st, 2010 at 10:47 am in Uncategorized.

The Campaign for Consumer Rights is hearing through its own sources that Mercury Insurance is poised to begin its ad campaign for Prop. 17, the ballot measure that would allow drivers to carry their history of continuous coverage to new insurance companies but would result in increases in some drivers’ policies.

The ads will never mention to “true cost” of Prop. 17, said Doug Heller, of the Campaign for Consumer Rights. “Mercury will spare no expenses in its campaign and hopes voters will not notice that the promises of Prop. 17′s savings are actually being made by an insurance company that is spending millions on the initiative.”

The consumer rights group, through Brave New Films, produced a pre-emptive video of its own,a spoof that ridicules the idea that Mercury would be spending millions to ensure a good deal for drivers:

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