Contra Costa County District IV supervisor candidate, engineer and member of the Contra Costa Central Sanitary Board Mike McGill plays up his nerdiness in a hilarious and clever campaign mailer (see below.)
And don’t think Mike had to go to a costume shop for his outfit. I’m sure it came from his closet!
This is a very effective mailer. It conveys McGill’s background in a very catchy manner. It portrays him — accurately — as a guy who is willing to poke a little fun at himself. And readers can’t help but read the serious stuff because it has pulled them into the piece.
McGill is running against Karen Mitchoff, Pleasant Hill mayor.
Here is the mailer: