Contra Costa supervisor candidate and Pleasant Hill Mayor Karen Mitchoff is throwing a few elbows this week with a mailer targeting her opponent, Mike McGill.
She plays off McGill’s clever ads that brand him as a glasses-wearing nerd, just the kind of guy a voter wants handling the books, right?
Mitchoff hammers McGill, an elected member of the Central Contra Costa Sanitary District board, for the agency’s sewer rate hikes and its generous retirement benefits.
I’m not sure the mailer quite works, though. At first glance, it almost looks like it could be a McGill-sponsored mailer with its image of black glasses. A voter will have to take the time to turn the mailer over and read the details in order to get the point she is trying to make.
Here is the mailer plus her companion, feel-good flier that went out.