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New candidate, old trick

Alameda County Superior Court candidate Louis Goodman’s website, as well as his direct-mail piece that’s hitting mailboxes all over the county, offer up the following quotes:

  • “We endorse Louis Goodman for Alameda County Superior Court Judge.” – Oakland Tribune
  • “Goodman’s experience as a volunteer judge [Judge Pro-tem] in the Alameda County court system – along with his experience as a criminal defense attorney and former district attorney – make him the best choice for the job.” – The Fremont Argus
  • “We are impressed with Goodman’s grasp of court procedure and what it takes to keep a calendar moving.” – The Hayward Daily Review
  • “Unlike his opponents, Goodman has actual experience…” – Tri-Valley Herald
  • “We recommend Louis Goodman for judge – Voters in Alameda County will be electing a new judge to the Superior Court in the June 8 election.” – Alameda Times-Star
  • It sounds like quite a cavalcade of media endorsements, until you realize that all these quotes came from the same endorsement editorial which was published in all of the papers, all of which are part of the Bay Area News Group – East Bay. What Goodman made to look like five endorsements is actually just one.

    He’s certainly not the first to pull this stunt; I wrote about Wilma Chan doing the same thing two years ago as she ran in a Democratic state Senate primary. It still smells pretty funny, though.

    Josh Richman

    Josh Richman covers state and national politics for the Bay Area News Group. A New York City native, he earned a bachelor’s degree in journalism from the University of Missouri and reported for the Express-Times of Easton, Pa. for five years before coming to the Oakland Tribune and ANG Newspapers in 1997. He is a frequent guest on KQED Channel 9’s “This Week in Northern California;” a proud father; an Eagle Scout; a somewhat skilled player of low-stakes poker; a rather good cook; a firm believer in the use of semicolons; and an unabashed political junkie who will never, EVER seek elected office.