California Attorney General and presumed Democratic gubernatorial nominee Jerry Brown launched his first campaign ad today, linking the contentious and expensive GOP primary to the state’s contentious and expensive bipartisan gridlock:
Matt Hirsch, the rapid-response director for Republican Steve Poizner’s campaign, fired off a statement dissing Brown’s ad:
“Just like Jerry Brown’s failed tenure as governor, this ad looks like it was produced in the late 1970’s. Steve Poizner has been offering specific plans to fix California for the past year, while Jerry Brown has sat on the sidelines coddling the unions that are bankrupting California. Voters are not looking to be led back down the broken path that Jerry Brown dragged them through 30 years ago, they are looking for a reformer and that is exactly what Steve Poizner will offer in November.”
I’ve not received anything from Meg Whitman’s camp yet.
Expect to see a lot of this from Brown as the year goes on. Polls show Whitman has regained her safe lead and is likely to prevail next Tuesday, but whether she or Poizner is the nominee, Brown will make the most of that person’s extensive self-funding; the extremely conservative stances he/she took in order to win the primary; and the adversarial, negative tone his/her campaign adopted in recent months. Brown – who didn’t have to lift a finger or spend much more than a dime in this primary – will be looking to position himself as the bipartisan healer.
UPDATE @ 2:38 P.M. TUESDAY: This just in from Whitman spokesman Tucker Bounds: “We got a kick out of Jerry’s latest stunt, which will never actually run on TV. It’s just too funny to see a 40-year Sacramento insider complain about the political climate he’s helped create. Jerry’s new blue sweater can’t cover up his record of fighting to defend the status quo in Sacramento.”