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NRSC moves to help shape Fiorina’s message

By Josh Richman
Tuesday, July 27th, 2010 at 10:36 am in 2010 election, Barbara Boxer, Carly Fiorina, U.S. Senate.

Brian JonesPolitico reports that Brian Jones, a former Republican National Committee communications director and senior communications advisor to John McCain’s 2008 presidential campaign, has been tapped by the National Republican Senatorial Committee to give former Hewlett-Packard CEO Carly Fiorina a hand in her race against incumbent U.S. Sen. Barbara Boxer, D-Calif.

Jones – now a managing director at Mercury Public Affairs in Sacramento – also will be helping Nevada GOP senatorial nominee Sharron Angle in her race against Senate Majority Leader Harry Reid, and whichever Republican finishes in Washington’s Aug. 17 blanket primary.

Politico’s Jonathan Martin reports:

Just as Republicans need to win Nevada to have any chance of capturing the 10 seats they need to win back control of the Senate, their path to the majority almost certainly also must goes through California and Washington. The NRSC disclosed Monday that they were reserving $1.75 million worth of TV time in California — a signal that they’re serious about taking on Sen. Barbara Boxer. In Washington, Republicans think Sen. Patty Murray is vulnerable but the party must first settle on a nominee. Dino Rossi, who has twice run unsuccesfully for govenor, is the establishment favorite while former NFL player Clint Didier has some tea party support.

Jones is a seasoned press hand. In the 2008 cycle, he was initially the communications director for John McCain’s presidential campaign, where he worked closely with fellow top aides Terry Nelson and Rob Jesmer – both now top NRSC officials. Jones also worked on President Bush’s 2004 re-election campaign.

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