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Perata launches first TV ad of mayoral campaign

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Monday, September 20th, 2010 at 11:48 am in 2010 election, Don Perata, Jean Quan, Oakland.

Former state Senate President Pro Tem Don Perata over the weekend launched the first television ad of the Oakland mayoral campaign:

Perata campaign spokesman Rhys Williams wouldn’t discuss the ad buy’s size: “We don’t disclose strategy to other campaigns – directly or via press – but it will be on air enough for all Oaklanders to have an opportunity to see it.”

Meanwhile, mayoral candidate and Oakland Councilwoman Jean Quan – whom a poll last week showed running a close second to Perata – is busy pounding the pavement (and getting her purse snatched) as well as putting a lot of direct mail in the field.

One recent mailer, a “Meet Jean Quan” piece, is a positive piece touting her record and promising to cut the mayor’s salary by 25 percent, make no back-room deals, be accessible to the public, support local schools with a volunteerism drive and get more police officers out from behind desks and onto the streets.

The other recent mailer, “Which way, Oakland?”, goes negative on Perata, noting that he was the subject of a years-long FBI investigation, helped engineer the Raiders deal that cost taxpayers hundreds of millions of dollars, paid his son with campaign funds and has collected a tidy sum as a consultant to the state prison guards union.

That piece latter directs readers to www.notdon.org, a “Anybody But Perata for Mayor of Oakland” site that says it’s “an independent website not affiliated with any political officeholder or candidate or political campaign.” The site is run by Jesse Douglas Allen-Taylor, an Oakland-based columnist perhaps best known for his work in the now-defunct UrbanView newspaper and then in the Berkeley Daily Planet; he also runs the “How Very Jerry” website collecting about 75 pieces he wrote about Jerry Brown’s Oakland mayoral administration.

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  • Elwood

    I believe in Don Perata!

    He’s NEVER BEEN INDICTED!