Measure W, the general plan and urban growth boundary expansion measure in San Ramon, has fallen far short of the predicted high-dollar, head-to-head battle between developers and environmentalists.
Instead, the proponents, led mostly by Councilman Dave Hudson, have spent $960 on road signs that contained the wrong address.
The opponents have campaigned largely unchallenged with the help of $53,000 in contributions, much of it from Save Mount Diablo and the Greenbelt Alliance. The No on Measure W campaign has a Facebook page, mailers and even produced a 60-second television ad Internet video ad. (Posted below.)
On the sign screw-up, the address reads “900 Hawthorne Ct.” It should said “700 Hawthorn Ct.” State law requires disclosure on campaign materials of the name of the committee and its address. Hudson says he caught the error before most of the signs were posted and changed the “9″ to a “7″ with a marking pen but say he may have missed a few.
Measure W opponent Steve O’Brien has filed a complaint with the Fair Political Practices Commission, noting that the addresses doesn’t match. O’Brien has also filed a complaint over Hudson’s failure to include the correct name and address of a contributor to his council campaign in 2009; the company that donated the money is the family orchard business of San Ramon City Manager Herb Moniz.
As for the absence of a big-time advocacy campaign, Hudson says he is personally lobbying in favor of it but has no interest in “raising $50,000 to counter their $50,000. It’s on the ballot and people can vote on it.”
Here’s is the ad and the sign.