Incumbent state Treasurer Bill Lockyer launched the first television ad of his re-election campaign today, with a slogan of “Straight Talk, No Bull#*+!”
If there’s one thing Lockyer can safely tout, it’s plain-spokenness. After all, he was the state Attorney General who suggested in 2001 that Enron CEO Ken Lay should do time in “an 8-by-10 cell that he could share with a tattooed dude who says, ‘Hi, my name is Spike, honey;’ ” the Democrat who after 2003’s gubernatorial recall election admitted he had voted for Republican Arnold Schwarzenegger; and the Treasurer who has bluntly criticized both the governor and Democratic legislative leaders for the state’s budget boondoggles. In fact, there are some who believe his penchant for “straight talk” might’ve burned bridges that otherwise might’ve led him to the governor’s office.
Lockyer’s ad comes almost a month after the launch of an ad by his Republican challenger, state Sen. Mimi Walters, R-Laguna Niguel, wherein she marks him as a career politician who’s part of Sacramento’s culture of failure.
No word yet from Lockyer’s camp as to how much he’s spending on this ad buy, but don’t you worry – he can afford it. His campaign had $7.7 million in the bank as of Sept. 30, compared to Walters’ $315,000.
UPDATE @ 5:20 P.M.: Per Lockyer campaign spokesman Tom Dresslar, “Without getting into specific numbers, it’s a substantial buy. We’re starting in LA, and extending statewide in a few days.”