Lockyer: ‘Straight Talk, No Bull#*+!”

Incumbent state Treasurer Bill Lockyer launched the first television ad of his re-election campaign today, with a slogan of “Straight Talk, No Bull#*+!”

For real.

If there’s one thing Lockyer can safely tout, it’s plain-spokenness. After all, he was the state Attorney General who suggested in 2001 that Enron CEO Ken Lay should do time in “an 8-by-10 cell that he could share with a tattooed dude who says, ‘Hi, my name is Spike, honey;’ ” the Democrat who after 2003’s gubernatorial recall election admitted he had voted for Republican Arnold Schwarzenegger; and the Treasurer who has bluntly criticized both the governor and Democratic legislative leaders for the state’s budget boondoggles. In fact, there are some who believe his penchant for “straight talk” might’ve burned bridges that otherwise might’ve led him to the governor’s office.

Lockyer’s ad comes almost a month after the launch of an ad by his Republican challenger, state Sen. Mimi Walters, R-Laguna Niguel, wherein she marks him as a career politician who’s part of Sacramento’s culture of failure.

No word yet from Lockyer’s camp as to how much he’s spending on this ad buy, but don’t you worry – he can afford it. His campaign had $7.7 million in the bank as of Sept. 30, compared to Walters’ $315,000.

UPDATE @ 5:20 P.M.: Per Lockyer campaign spokesman Tom Dresslar, “Without getting into specific numbers, it’s a substantial buy. We’re starting in LA, and extending statewide in a few days.”

Josh Richman

Josh Richman covers state and national politics for the Bay Area News Group. A New York City native, he earned a bachelor’s degree in journalism from the University of Missouri and reported for the Express-Times of Easton, Pa. for five years before coming to the Oakland Tribune and ANG Newspapers in 1997. He is a frequent guest on KQED Channel 9’s “This Week in Northern California;” a proud father; an Eagle Scout; a somewhat skilled player of low-stakes poker; a rather good cook; a firm believer in the use of semicolons; and an unabashed political junkie who will never, EVER seek elected office.

  • Rick K.

    So “Billy Boy” still has leftover money after channeling a large sum to his wife’s Alameda County Board of Supervisors campaign?
    This guy, like Jerry Brown and John Garamendi, seems to have no life other than occupying a series of apparently interchangeable (in their eyes) public offices. Cruz Bustamante was forced out of this “club” in 2006 when voters saw through his ridiculous “I was so fat” gimmick that he attempted to ride into the Insurance Commissioner’s office.

  • NOYB

    Look at the upper left hand corner. Coincidence?