NRSC launches attack ad against Boxer

The National Republican Senatorial Committee has launched its first independent expenditure attack ad against U.S. Sen. Barbara Boxer, D-Calif.:

Note that the narrator and all the sad-faced people in the ad are women – a key swing vote that Republican nominee Carly Fiorina is trying to woo. A Public Policy Institute of California poll released last week showed that among likely voters, women favor Boxer over Fiorina 48 percent to 32 percent with 16 percent undecided; the poll had a 3.5 percentage point margin of error.

This is part of a $3 million ad blitz the NRSC is mounting in the final days of the campaign; in all, it has dedicated about $5 million to the race. NRSC Press Secretary Amber Marchand said:

“Millionaire Senator Barbara Boxer has spent her entire career looking out for the best interests of one person: herself. Boxer’s partisan, ineffective work in Washington fighting for higher taxes and job killing policies haven’t helped the families, seniors, and job creators in California who are facing more than 12 percent unemployment today.”

Rose Kapolczynski, Boxer’s campaign manager, responded:

“Out of state independent expenditure campaigns have poured more than $12 million into this race, trying to mislead Californians and distorting Barbara Boxer’s record. The fact is that Barbara Boxer’s top priority is creating more California jobs and she voted for the biggest middle class tax cut in history, while Carly Fiorina laid off California workers and shipped jobs overseas. Fiorina didn’t care about California jobs then and she doesn’t care about them now.”

Josh Richman

Josh Richman covers state and national politics for the Bay Area News Group. A New York City native, he earned a bachelor’s degree in journalism from the University of Missouri and reported for the Express-Times of Easton, Pa. for five years before coming to the Oakland Tribune and ANG Newspapers in 1997. He is a frequent guest on KQED Channel 9’s “This Week in Northern California;” a proud father; an Eagle Scout; a somewhat skilled player of low-stakes poker; a rather good cook; a firm believer in the use of semicolons; and an unabashed political junkie who will never, EVER seek elected office.

  • RR, Uninvited Columnist

    Comparing La Boxer’s century-long Senate career (at least it seems like 100 years) with Carly’s business career is ridiculous. La Boxer has accomplished very little of any benefit to California. If hiring lots of people is a vital criterion, we should elect lettuce and grape growers to higher office.