Note that the narrator and all the sad-faced people in the ad are women – a key swing vote that Republican nominee Carly Fiorina is trying to woo. A Public Policy Institute of California poll released last week showed that among likely voters, women favor Boxer over Fiorina 48 percent to 32 percent with 16 percent undecided; the poll had a 3.5 percentage point margin of error.
This is part of a $3 million ad blitz the NRSC is mounting in the final days of the campaign; in all, it has dedicated about $5 million to the race. NRSC Press Secretary Amber Marchand said:
“Millionaire Senator Barbara Boxer has spent her entire career looking out for the best interests of one person: herself. Boxer’s partisan, ineffective work in Washington fighting for higher taxes and job killing policies haven’t helped the families, seniors, and job creators in California who are facing more than 12 percent unemployment today.”
Rose Kapolczynski, Boxer’s campaign manager, responded:
“Out of state independent expenditure campaigns have poured more than $12 million into this race, trying to mislead Californians and distorting Barbara Boxer’s record. The fact is that Barbara Boxer’s top priority is creating more California jobs and she voted for the biggest middle class tax cut in history, while Carly Fiorina laid off California workers and shipped jobs overseas. Fiorina didn’t care about California jobs then and she doesn’t care about them now.”