Prop. 19 buys ads on ‘Daily Show,’ ‘Colbert’

For those who’d wondered how advocates for Proposition 19 would spend the cool million that billionaire financier George Soros dropped on them Tuesday, just watch Comedy Central’s popular Daily Show and Colbert Report programs for the next few days.

A 30-second spot advocating for the marijuana-legalization measure will air during the hit programs’ commercial breaks:

The ads were paid for by the Drug Policy Action Committee To Tax And Regulate Marijuana – Yes On Prop. 19, which is sponsored by Drug Policy Action; Drug Policy Action is affiliated with the Drug Policy Alliance, of which Soros is a board member and prime funder.

The ads will run in San Francisco, Oakland and San Jose on Thursday and Friday. They will also run in Southern California on Friday and Monday, the night before the election.

“Comedy Central’s flagship shows are the perfect outlet for Prop. 19’s reform message,” said Stephen Gutwillig, Drug Policy Action’s California director. “Getting younger voters and progressive voters to the polls Tuesday could well make the difference for this historic initiative to end decades of failed, punitive and wasteful marijuana policies.”

Yes on 19 supporters also intend to bring the “Legalize Pot” message to Stewart and Colbert viewers when several hundred people gather at the “Rally to Restore Sanity” march Saturday in Washington, D.C. “Supporters will march in business suits – not Birkenstocks – to reinforce the message that there is no archetypal marijuana legalization supporter,” Drug Policy Action Executive Director Ethan Nadelmann said.

Meanwhile, the No on 19 campaign began airing a radio ad today in the Bay Area noting that the major-party candidates for U.S. Senate, governor and attorney general, as well as U.S. Sen. Dianne Feinstein and President Barack Obama, all oppose the measure. It’ll remain on the air through Election Day.

Josh Richman

Josh Richman covers state and national politics for the Bay Area News Group. A New York City native, he earned a bachelor’s degree in journalism from the University of Missouri and reported for the Express-Times of Easton, Pa. for five years before coming to the Oakland Tribune and ANG Newspapers in 1997. He is a frequent guest on KQED Channel 9’s “This Week in Northern California;” a proud father; an Eagle Scout; a somewhat skilled player of low-stakes poker; a rather good cook; a firm believer in the use of semicolons; and an unabashed political junkie who will never, EVER seek elected office.