Prop. 19’s final ad blitz

A committee supporting Proposition 19, California’s marijuana legalization ballot initiative, rolled out the rest of its final pre-election media blitz today, explaining how it’ll use the rest of the $1 million that billionaire financier George Soros pumped into it earlier this week.

As reported here yesterday, some of the money went to a television ad that’ll be airing during Comedy Central’s popular “The Daily Show” and “Colbert Report” programs. They’re also keeping up substantial advertising on Southern California urban radio stations.

And now Drug Policy Action has placed four full-page ads in the Los Angeles Times: a three-page “wrap” of Monday’s main section and a full page ad in Sunday’s paper featuring former San Jose police chief Joe McNamara, star of the Prop. 9 campaign’s television commercial released on Monday.

“In the final days of this historic campaign, millions of Californians will be exposed in every media platform to the Yes on 19 message,” said Stephen Gutwillig, Drug Policy Action’s California director. “We’re communicating to young voters in particular because they bear the brunt of marijuana enforcement and their turn-out is crucial to Tuesday’s outcome.”

Josh Richman

Josh Richman covers state and national politics for the Bay Area News Group. A New York City native, he earned a bachelor’s degree in journalism from the University of Missouri and reported for the Express-Times of Easton, Pa. for five years before coming to the Oakland Tribune and ANG Newspapers in 1997. He is a frequent guest on KQED Channel 9’s “This Week in Northern California;” a proud father; an Eagle Scout; a somewhat skilled player of low-stakes poker; a rather good cook; a firm believer in the use of semicolons; and an unabashed political junkie who will never, EVER seek elected office.