Part of the Bay Area News Group

Eshoo’s TV ad volume bill is signed into law

Wednesday, December 15th, 2010 at 3:55 pm in Uncategorized.

The next time you need not reach for the remote during a commercial break, thank Rep. Anna Eshoo, D-Palo Alto.

President Barack Obama today signed into law S.2847, the Commercial Advertising Loudness Mitigation (CALM) Act, which forbids television ads from playing at a volume noticeably louder than the programs during which they air. Eshoo’s House version of the bill passed the House a year ago but wasn’t taken up in the Senate; S. 2847, introduced by U.S. Sen. Sheldon Whitehouse, D-R.I., contained Eshoo’s language and advanced this year. The Senate passed it unanimously on Sept. 29 and the House passed it on a voice vote Dec. 2.

“With the signing of the CALM Act, the top consumer complaint to the Federal Communications Commission for over a half century is now addressed,” Eshoo said in a statement issued this afternoon.

“Households across the country will now get the relief they deserve from the annoyance of blaringly loud television commercials. Consumers will no longer need to dive for the ‘mute’ button during commercial breaks,” she said. “My simple, two-page bill reduces the volume of television commercials, allowing them to be no louder than regular programming. It gives the control of sound back to the consumer, where it belongs. While this small bill doesn’t solve the many challenges facing our country, it is a commonsense solution for a national nuisance.”

[You can leave a response, or trackback from your own site.]