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Brown names Oaklander to run state ABC

By Josh Richman
Thursday, January 27th, 2011 at 4:27 pm in Jerry Brown, Oakland.

Gov. Jerry Brown today named an Oaklander who had worked closely with him in the Attorney General’s office to run the state Department of Alcoholic Beverage Control.

Jacob Appelsmith, 47, will serve both as senior adviser to the Governor and as ABC’s director. Appelsmith since 2008 has served as a special assistant to the Attorney General and chief of California Bureau of Gaming Control; earlier, he was as a deputy attorney general; general counsel for the Office of the Attorney General’s personnel and equal employment opportunity matters; and lead supervising attorney for the Employment, Regulation and Administrative Section in the Attorney General’s office.

From Sacramento Lawyer’s September 2001 profile of Appelsmith:

Appelsmith has got sideburns “down to there” and wears several earrings (weekends only). But people trust him because he is a very talented lawyer and really knows employment law, Senior Assistant Attorney General Jim Schiavenza said.

Appelsmith’s unique personal and legal style probably can be traced to his Berkeley upbringing. “Jake was exposed early on to the Berkeley community’s general presumption of social justice,” Bass said. It is probably that exposure, Bass said, that has influenced Appelsmith so that the concept of social justice is part and parcel of who Appelsmith is.


Not only is Appelsmith concerned with social welfare, but he also has a diverse array of interests outside of his work. He proclaims that reading Charles Dickens “is a huge thing” for him. Others note his love of music. Schiavenza said that if you saw Appelsmith outside of work, you would likely find him at a bar listening to music. Bass, a former jazz pianist, said that he and Appelsmith fool around with music quite a bit outside of work and reflected on the time when the two lawyers parodied “A Streetcar Named Desire” for a select group of friends.

At work, Appelsmith juggles a variety of projects without missing a beat, Schiavenza said. Appelsmith is a man who “stretches everyone’s imagination, is imaginative about solutions, and is willing to take risks,” Schiavenza said. Those qualities fit neatly within the attorney general’s office’s new perspective on its role as the state’s attorneys.

From 1988 to 1994, he was an attorney with Pillsbury, Madison & Sutro. He earned an undergraduate degree from Middlebury College in Vermont and a law degree from the University of California, Berkeley School of Law.

The ABC director’s position requires Senate confirmation and has an annual salary of $150,112; the senior adviser’s post neither requires confirmation nor carries additional pay. Appelsmith is a Democrat.

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  • Shame on Me

    All those fascinating hobbies. Just what CA needs.