Days after a recent poll showed Californians becoming more accepting of same-sex marriage, the national advocacy group Freedom to Marry is rolling out a “Why Marriage Matters” national ad campaign.
The organization says the $10 million, three-year effort will be the largest-ever national public education campaign on this issue, launching Monday – Valentine’s Day – with a national cable buy on CNN. Here’s the first ad:
In partnership with local and state groups, the “Why Marriage Matters” campaign will include a variety of TV, radio, and online ads, plus a website of its own.
“Across the country the thinking of many Americans, from the president to the people next door, continues to — as President Obama put it — ‘evolve’ toward support for same-sex couples joining in the freedom to marry. Freedom to Marry’s team has crunched over a decade’s worth of polling data and field experience to crack the code on moving the reachable but not yet reached,” Freedom to Marry founder and president Evan Wolfson said in a news release. “By engaging friends, families, and neighbors in personal conversations about why marriage matters, each of us can help fair-minded people wrestling with a lack of information and uncertainty, and change hearts and minds.”
Freedom to Marry says its data showed that people who have had conversations with their gay and lesbian friends about why marriage matters to them are more likely to support the freedom to marry.
“As Americans see their gay and lesbian friends, families, and coworkers in loving and committed relationships, they realize there is no good reason to withhold the protections and support that only come with marriage,” said Thalia Zepatos, the group’s public engagement director. “It is as simple as the Golden Rule.”
Here in California, 52.2 percent of voters in November 2008 approved Proposition 8, which amended the state’s constitution to say that “only marriage between a man and a woman is valid or recognized in California.” A federal judge has deemed the measure unconstitutional, and the 9th U.S. Circuit Court of Appeals is now considering the case.
But a recent poll indicates Californians’ minds might be changing on the issue even as the courts weigh it. A Public Policy Polling survey of 892 California voters, conducted from Jan. 28 to 30 with a 3.3 percent margin of error, found that when asked, “Do you think same sex marriage should be legal or illegal?,” 51 percent said legal, 40 percent said illegal and 10 percent said they weren’t sure. When PPP had last asked the question in September 2010, a 46 percent plurality was in support, but an almost equal 44 percent was opposed.
The poll showed Democrats remained stable, with two-thirds in support and a quarter opposed both then and now. But Republican voters moved from 76-15 opposed in the earlier poll to 64-29 in this new one; independent voters went from 47-41 to 51-35.
It’s still a generational divide, to some extent: 47 percent of senior citizens oppose same-sex marriage, while only 42 percent support it. Take them out of the poll, and support for legalization grows to 51 percent in favor, 38 percent against – indicating once again that legal acceptance of same-sex marriage may only be a matter of time.