House Republicans have reserved $18.2 million for fall airtime in 27 congressional districts including four in California, reports Roll Call.
The line-up, according to Roll Call, includes $3.08 million in the Sacramento market, which covers races in Democratic Rep. John Garamendi’s 3rd District, GOP Rep. Dan Lungren’s 7th District, Democratic Rep. Jerry McNerney’s 9th District and Republican Rep. Jeff Denham’s 10th District.
All four incumbents are seeking re-election in substantially redrawn districts and face well-funded challengers: Republican Kim Vann in District 3; Democrat Ami Bera in District 7; Republican Ricky Gill in District 9; and Democrat Jose Hernandez in District 10.
Click through to read the full story but here’s a bit of what Roll Call’s Shira Toeplitz wrote today:
House Republicans have reserved $18.2 million in post-Labor Day television airtime, spread across 27 competitive districts.
According to a breakdown of the buy obtained by Roll Call, the National Republican Congressional Committee’s independent expenditure arm plans to invest heavily in the Boston, Denver, Las Vegas and Sacramento, Calif., markets, with a combined $8.6 million buy. The committee’s IE reservation is split between Democratic- and Republican-held seats — an early signal that the committee plans to go on the offensive and is not content to simply defend the GOP’s 25-seat majority.
The buy, reserved this week, marks the NRCC’s first foray into the fall advertisement air war. The Congressional campaign committees have reserved more than $100 million in television time for an air war that is shaping up as among the earliest and most competitive in recent history.