Prop. 37’s supporters launch first TV ad

The Yes on Proposition 37 California Right to Know Campaign launched its first television ad today in support of the ballot measure that would establish the nation’s first state law requiring labeling of genetically engineered foods.

The committee says it made a $150,000 ad buy to put the 30-second ad “in select online news venues and on broadcast and cable television stations in major California media markets for 10 days.”

“The same corporations that brought us DDT and Agent Orange are now bringing us the No on 37 campaign,” spokeswoman Malkan said in the news release. “In addition to their history of false health claims about DDT, Agent Orange and tobacco, the same corporations and political operatives are making false claims about the safety of genetically engineered food — even though numerous studies link these foods to allergies and other health risks, as well as to significant environmental problems. Californians have a right to know whether or not their baby formula, corn chips or soy milk contains genetically engineered ingredients that have not been proven safe.”

NO ON 37: Coalition Against the Deceptive Food Labeling Scheme issued a statement blasting the ad.

“Unable to win on the merits or to defend their seriously flawed measure, the Yes on 37 campaign continues to ignore scientific evidence and! b ase their campaign on fear-mongering and scare tactics,” No on 37 spokeswoman Kathy Fairbanks said. “Voters are smart and we’re confident they’ll see through and will evaluate Prop. 37 based on the facts, not hysteria.”

The measure’s backers “can’t justify why their measure was written to allow trial lawyers to file meritless claims. They can’t justify why they gave special-interest exemptions to two-thirds the foods we eat every day, foods that can have GE ingredients. They can’t justify why they are increasing state bureaucracy and why their measure will raise grocery bills for California families. And they can’t justify why their serious drafting flaws would prohibit California farmers from labeling processed foods as natural, even foods without GE ingredients,” Fairbanks said. “The overwhelming scientific evidence has proven that foods with genetically engineered ingredients are safe, and that requiring special labels are both unnecessary and misleading.”

Josh Richman

Josh Richman covers state and national politics for the Bay Area News Group. A New York City native, he earned a bachelor’s degree in journalism from the University of Missouri and reported for the Express-Times of Easton, Pa. for five years before coming to the Oakland Tribune and ANG Newspapers in 1997. He is a frequent guest on KQED Channel 9’s “This Week in Northern California;” a proud father; an Eagle Scout; a somewhat skilled player of low-stakes poker; a rather good cook; a firm believer in the use of semicolons; and an unabashed political junkie who will never, EVER seek elected office.

  • JohnW

    Wouldn’t that be like requiring “Made in China” labels on everything made there instead of here. I mean, wouldn’t it be easier to put a label on everything that IS NOT genetically engineered?

  • RR, Senile Columnist

    Hippie-dippy Prop. 37 is outrageous even by Golden State standards. DDT, tobacco and Agent Orange have nothing in common with broccoli, one of our favorite manmade veggies.
    The cave dwellers ate natural foods and used natural remedies for their ills. Most never made it past 40. That’s the lifestyle the hippie-dippys aspire to. They will deny that, of course, but they are bold hypocrites and fakes.