Get ready for a barrage of public service announcements on safe gun storage.
The Bureau of Justice Assistance announced today that it has awarded $1 million to the National Crime Prevention Council – yes, the folks who brought you McGruff the Crime Dog and his “Take a Bite Out of Crime” campaign – to support the development of a national public education campaign on the subject of responsible gun ownership and safe gun storage.
The council will create, produce, and distribute television, radio, and outdoor PSAs that encourage gun owners to safely store their firearms so that they do not fall into the wrong hands. The campaign will also emphasize the importance of immediately reporting lost or stolen guns to local law enforcement to ensure public safety.
“As part of President Obama’s comprehensive plan to reduce gun violence, the Administration is committed to working with firearm owners and enthusiasts to prevent tragic accidents and keep guns from falling into the wrong hands,” Attorney General Eric Holder said in a news release. “We are determined to implement the kinds of common-sense solutions that our citizens – and especially our young people – deserve.”
PSAs created through this award are expected to be distributed to more than 1,700 television stations, nearly 15,000 radio stations and more than 500 cable networks in 210 markets this summer. There’s no word yet on whether this campaign will feature the canine king of crime prevention.