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Brown signs Corbett’s ‘Made in California’ bill

You win some, you lose some.

So state Sen. Ellen Corbett discovered today as Gov. Jerry Brown signed one of her bills – creating a “Made in California” program to let manufacturers capitalize on the Golden State’s reputation – but vetoed another, which would’ve required that certain parts of prescription drug labels be printed in a larger, easier-to-read font.

Ellen CorbettCorbett’s SB 12 aims to let California manufacturers better market their products in increasingly competitive national and international economic environments. The statewide marketing strategy created by the bill will operate within the Governor’s Office of Business and Economic Development (GO-Biz) so that consumers are better able to recognize the high quality products developed in California.

It’ll be similar to the “Buy California” / “California Grown” program already promoting in-state agricultural products both within and outside of California. Products that meet program criteria will be eligible to use the state-sanctioned “Made in California” label.

Corbett, D-San Leandro, issued a statement thanking Brown for signing the bill “and recognizing the importance of helping California’s small businesses maintain a competitive edge against businesses that decide to manufacture out of state or even out of this country.”

But Brown vetoed SB 205, which would’ve required parts of the information on prescription labels – including the patient’s name – to be printed in at least 12-point sans serif typeface. Corbett had contended seniors have a hard time reading smaller print and so could be endangered, especially those who take multiple medications.

“The Board of Pharmacy is required to provide an update of its 2010 labeling guidelines to the Legislature next month,” Brown noted in his veto message. “I prefer to wait for their findings before mandating such a change.”

Josh Richman

Josh Richman covers state and national politics for the Bay Area News Group. A New York City native, he earned a bachelor’s degree in journalism from the University of Missouri and reported for the Express-Times of Easton, Pa. for five years before coming to the Oakland Tribune and ANG Newspapers in 1997. He is a frequent guest on KQED Channel 9’s “This Week in Northern California;” a proud father; an Eagle Scout; a somewhat skilled player of low-stakes poker; a rather good cook; a firm believer in the use of semicolons; and an unabashed political junkie who will never, EVER seek elected office.

  • RRSenileColumnist

    Buy California/California Grown. The most trusted name in dope.

  • Publius

    This is laughable.