GOP hires Hispanic state director for California

In the GOP’s latest move to attract Latino voters, the Republican National Committee has announced its new Hispanic state director.

Francis BarrazaFrancis Barraza – most recently the San Diego Republican Party’s executive director – will head up the effort. The RNC also named a state advisory council, and said it’ll hire more Latino field directors across the state. Similar staffers have been hired in Florida, New Jersey, New Mexico, New York, Pennsylvania, Texas and Virginia.

“This is just the beginning of our efforts in the Hispanic community,” RNC Chairman Reince Priebus said in a news release. “We plan to hire and mobilize Hispanic engagement teams in 18 states to build a grassroots infrastructure.”

Jennifer Sevilla Korn, RNC deputy political director for Hispanic initiatives, said the GOP “will engage with voters in their neighborhoods, towns, and cities to strengthen our ties with the Hispanic community. We are committed to creating a permanent year-round ground game that will allow us to compete for every vote and will outlast any one candidate or campaign.”

Barraza, 28, of Chula Vista, was the San Diego GOP’s finance director in 2011 and 2012 before becoming its executive director in January; earlier, she worked on various campaigns including Meg Whitman’s 2010 gubernatorial run. She holds a bachelor’s degree in political science from the University of California, Irvine, and a law degree from the University of California, Davis.

The GOP’s Latino state advisory council will consist of:

  • Assemblyman Rocky Chavez, R-Carlsbad, as state chair
  • Assemblyman Eric Linder, R-Corona, as Riverside County chair
  • Brea Mayor Ron Garcia, Orange County Chair
  • GOP activist Delores Chavez, San Diego County chair
  • Hawthorne City Councilman Alex Vargas, Los Angeles County chair
  • Republican National Hispanic Assembly state chairman Errol Valladares, Los Angeles County chair
  • Greater Pasadena RNHA chairwoman Michelle Martinez, Pasadena City Chair
  • GOP activist Alex Galicia, Chula Vista City chair
  • Indio Councilwoman Lupe Ramos Watson, Indio City chair
  • In other GOP Latino-outreach efforts this year, GROW Elect – a group founded in 2011 to recruit, endorse, train and fund Latino Republican candidates in California – announced in February that it had hired former Bush White House aide and former San Mateo County Supervisor Ruben Barrales as its first president and CEO.

    And in May, two well-known GOP consultants announced they were teaming up to form Latino Edge Research, “the only all Latino Republican survey research firm,” which “provides the insight and understanding of Latino voters so that messaging will reach them, persuade them and activate them.”

    The RNC in July named 23-year-old San Diego campaign operative Clinton Soffer as the party’s state director for California.

    Josh Richman

    Josh Richman covers state and national politics for the Bay Area News Group. A New York City native, he earned a bachelor’s degree in journalism from the University of Missouri and reported for the Express-Times of Easton, Pa. for five years before coming to the Oakland Tribune and ANG Newspapers in 1997. He is a frequent guest on KQED Channel 9’s “This Week in Northern California;” a proud father; an Eagle Scout; a somewhat skilled player of low-stakes poker; a rather good cook; a firm believer in the use of semicolons; and an unabashed political junkie who will never, EVER seek elected office.

    • RRSenileColumnist

      They’ve hired all the big names. Who will staff em?