In the GOP’s latest move to attract Latino voters, the Republican National Committee has announced its new Hispanic state director.
Francis Barraza – most recently the San Diego Republican Party’s executive director – will head up the effort. The RNC also named a state advisory council, and said it’ll hire more Latino field directors across the state. Similar staffers have been hired in Florida, New Jersey, New Mexico, New York, Pennsylvania, Texas and Virginia.
“This is just the beginning of our efforts in the Hispanic community,” RNC Chairman Reince Priebus said in a news release. “We plan to hire and mobilize Hispanic engagement teams in 18 states to build a grassroots infrastructure.”
Jennifer Sevilla Korn, RNC deputy political director for Hispanic initiatives, said the GOP “will engage with voters in their neighborhoods, towns, and cities to strengthen our ties with the Hispanic community. We are committed to creating a permanent year-round ground game that will allow us to compete for every vote and will outlast any one candidate or campaign.”
Barraza, 28, of Chula Vista, was the San Diego GOP’s finance director in 2011 and 2012 before becoming its executive director in January; earlier, she worked on various campaigns including Meg Whitman’s 2010 gubernatorial run. She holds a bachelor’s degree in political science from the University of California, Irvine, and a law degree from the University of California, Davis.
The GOP’s Latino state advisory council will consist of:
In other GOP Latino-outreach efforts this year, GROW Elect – a group founded in 2011 to recruit, endorse, train and fund Latino Republican candidates in California – announced in February that it had hired former Bush White House aide and former San Mateo County Supervisor Ruben Barrales as its first president and CEO.
And in May, two well-known GOP consultants announced they were teaming up to form Latino Edge Research, “the only all Latino Republican survey research firm,” which “provides the insight and understanding of Latino voters so that messaging will reach them, persuade them and activate them.”
The RNC in July named 23-year-old San Diego campaign operative Clinton Soffer as the party’s state director for California.