CA15: Swalwell launches first TV ad

Freshman Rep. Eric Swalwell will launch his re-election campaign’s first television advertisement Wednesday.

“It starts tomorrow and we’re not going to go dark – it’ll stay on through the duration of the campaign,” Swalwell campaign consultant Lisa Tucker said Tuesday, adding it’s a six-figure buy on local cable channels.

So Swalwell, D-Dublin, is bringing his significant fundraising edge to bear. Meanwhile, his Democratic challenger, state Senate Majority Leader Ellen Corbett, is keeping her profile high with official events in her district.

Last week, she held a “walking town hall” with constituents at the Sunol-Ohlone Regional Wilderness and hosted a summit on sexual assaults on college campuses at CSU-East Bay in Hayward. This Friday, Corbett will hold a news conference in San Leandro touting her two bills – SB 894 and SB 895 – to reform oversight of assisted living facilities, in response to the fiasco at Castro Valley’s Valley Springs Manor last fall.

Republican candidate Hugh Bussell, the Alameda County GOP vice chairman from Livermore, will attend the county GOP’s leadership dinner on Friday, May 2 in Pleasanton, along with Republican candidates including gubernatorial contender Neel Kashkari.

Josh Richman

Josh Richman covers state and national politics for the Bay Area News Group. A New York City native, he earned a bachelor’s degree in journalism from the University of Missouri and reported for the Express-Times of Easton, Pa. for five years before coming to the Oakland Tribune and ANG Newspapers in 1997. He is a frequent guest on KQED Channel 9’s “This Week in Northern California;” a proud father; an Eagle Scout; a somewhat skilled player of low-stakes poker; a rather good cook; a firm believer in the use of semicolons; and an unabashed political junkie who will never, EVER seek elected office.

  • Marga

    It sounds like the ad of a challenger, rather than that of an incumbent. It’d be interesting to see if it has a positive effect.

  • RRSenileColumnist

    Is it true Shrimp Boy has endorsed Ellen Corbett?

  • Marga

    Just as true as that the California Retailers Association endorsed Mary Hayashi.

  • @SLtalk:disqus, come on! The text clearly calls him a Congressman Eric Swalwell and lists his accomplishments while in office.

    If you’re looking for a challenger ad, look on MSNBC weekday mornings between 7 a.m. and 9 a.m. for the corporate interest independent expenditure ads touting union buster Steve Glazer!

  • Elwood

    So what makes Glazer a “union buster” other than opposing BART strikes?

    That ain’t union busting, that’s just common sense and should have been done years ago as is done in other large transit systems.

  • JohnW

    “union buster Steve Glazer.”

    You betcha! Power to the downtrodden BART workers!

  • JohnW

    So, I reckon it’s “union buster” Steve against “union booster” Tim, who practically has “Look for the Union Label” tatooed on his chest.

    Speaking of which, try out this little ditty from 1978.


  • Marga

    That’s why I said “sounds like” :-). Like many other TV watchers, I don’t keep my eyes glued to the TV set during commercials, so what I hear is more important than what I see. And in the ad, Swalwell talks about all things that need to be done, but nothing that he has done. That’s what a challenger usually does.

    I did re-watch it carefully looking for the accomplishments you said he listed. I only saw one, co-authoring a bill that nobody knows what is about or whether it has passed or done any good.

    You can’t do much in 30-seconds, but I think this ad was a wasted opportunity for Swalwell. At this point, he’s only been in office for a little over a year, nobody expects him to have accomplished much but he could have highlighted the things he’s done. I, for one, find it very impressive how he’s back on his district so often and how accessible he is to his constituents. But not everyone knows that. I also think he should have highlighted the fact he’s a Democrat, to consolidate those Democratic votes. But it’s not like I do this for a living 🙂

  • Actually really like that ditty. Thanks, @disqus_4V0mPDYcJZ:disqus.

  • What do you replace the BART strike ban with? Forced arbitration? At that point, why even bother with an elected BART board?

  • JohnW

    Banning strikes doesn’t mean no strikes. NYC bans transit strikes, but they still have illegal wildcat strikes. Arbitration isn’t a perfect substitute. All they do is split the difference, even if what is needed is a wage freeze or benefit reductions. A BART board with backbone, looking out for the transit riders, would be nice. What we are getting now is the worst of two worlds — escalating costs and BARDS — Bay Area Rapidly Deteriorating Service.

  • Elwood

    Excellent question, not applying only to strikes.

    What useful purpose does the BART board serve?

  • Elwood

    ” A BART board with backbone, looking out for the transit riders, would be nice”

    So would free milk and cookies. One is about as likely as the other.

  • JohnW

    Agreed. Just saying it would be nice. I don’t care if they strike. But the playing field should be leveled on behalf of riders by allowing management to pre-train and use replacement workers, by banning back pay for the time on strike, by banning retroactive contract terms, and by prohibiting the use of proceeds from fare increases and bond approvals to pay for new contract terms instead of for system operations and improvements.