SD10: Mary Hayashi airs first TV ad, sends mailers

Former Assemblywoman Mary Hayashi has launched her first television ad and sent her first mailers in her bid to win the 10th State Senate District seat, making use of the substantial fundraising lead she has amassed.

The 30-second spot was launched with “a robust ad buy” Thursday, her campaign said, and reportedly aired during the Golden State Warriors playoff game.

Also, district voters received two mailers from Hayashi this week. Here are the front and back of one of those mailers (click to enlarge):

Hayashi mailer 1

Hayashi mailer 2

One of the people depicted in the TV ad and in one of the mailers – Jessica Gutierrez, identified in the ad as a student – worked for Hayashi as a district-office field representative from January 2010 through the end of 2012, when Hayashi was term-limited out of office. Gutierrez is now a UC-Berkeley student. Asked whether Gutierrez’s former employment by Hayashi should’ve been disclosed, Roger Salazar, Hayashi’s campaign consultant, replied it’s “a BS question. She’s a student and a supporter and what she’s saying and how she is identified is true.”

Hayashi, a Democrat, represented what was then the 18th Assembly District from 2006 to 2012. She was convicted in early 2012 of shoplifting $2,450 worth of clothes from San Francisco’s Neiman Marcus; she was sentenced to three years of probation. She ran unsuccessfully for the Alameda County Board of Supervisors later in 2012, finishing third out of four.

Also seeking the 10th State Senate District seat are Assemblyman Bob Wieckowski, D-Fremont; Democrat Roman Reed, a spinal-injury research advocate and planning commissioner from Fremont; Republican Peter Kuo, an insurance agent from Santa Clara; and former Assemblywoman Audie Bock, running as a nonpartisan.

Josh Richman

Josh Richman covers state and national politics for the Bay Area News Group. A New York City native, he earned a bachelor’s degree in journalism from the University of Missouri and reported for the Express-Times of Easton, Pa. for five years before coming to the Oakland Tribune and ANG Newspapers in 1997. He is a frequent guest on KQED Channel 9’s “This Week in Northern California;” a proud father; an Eagle Scout; a somewhat skilled player of low-stakes poker; a rather good cook; a firm believer in the use of semicolons; and an unabashed political junkie who will never, EVER seek elected office.

  • Willis James

    Re- ” Asked whether Gutierrez’s former employment by Hayashi should’ve been disclosed, Roger Salazar, Hayashi’s campaign consultant, replied it’s “a BS question. ”

    OK Roger, how about some other questions?

    Mary continues to give the following reasons why she shoplifted $2,450 worth of clothing from Nieman Marcus

    “The simple fact is I ‘unintentionally’ walked out of a store with items I had not paid for”

    ““There were a number of personal factors that led to the situation where I made this ‘absentminded’ error”

    From the interview with Josh
    “Hayashi said she had been distracted by a phone call when she left with the unpaid items.”

    From her hired PR spokeman:

    “Last week, Hayashi’s spokesman, Sam Singer, called the alleged theft a “misunderstanding,” saying that she had put items in her bag on the fourth floor of Neiman Marcus and had forgotten that she had them after chatting with a second-floor sales clerk, eating at a cafe and then walking outside the store as she texted.”

    (By the way, Mary never ate at the cafe that day, nor did she purchase any merchandise prior to placing the stolen merchandise into the Neiman Marcus shopping bag she brought with her from Hayward.)

    Which brings to mind, why Mary brought a extra hidden ‘Neiman Marcus’ shopping bag with her from Hayward.

    Lets see what her lawyer said:

    “Sometimes when somebody brings an empty bag into a store, that shows the intent to steal, but that’s not the case here,” Rappaport told a reporter.

    (Neither Rappaport or Mary have ever offered ANY explanation why Mary would bring the secret extra Neiman Marcus shopping bag with her into the store, then into the dressing room, into which she placed the merchandise she then stole)

    The police report describes the security officer seeing Mary hide the merchandise in that very same bag.

    Well, we don’t need to go on.
    Mary continues to put out the story she was just busy on her cell phone, got distracted, and unintentionally walked out the door.
    A judge or jury would have found such a story preposterous and voted 12-0 for guilt.
    So Mary took a plea deal, then walked out the door of the court, letting her lawyer tell the world Mary Hayashi has a brain tumor.

    The whole world laughed…

    The “cover-up” continues and as always, its the cover-up that makes her look even worse. Like a unrepentant liar.

    Perhaps Roger Salazar will call any such questions about her lame explanation….just more BS

  • JohnW

    The Nieman Marcus incident(s) and her continuing spin about it are, in my opinion, more than sufficient reason not to vote for her. But her campaign consultant is right about the “BS question.” It’s not exactly unusual to use paid actors posing as “experts” or close associates posing as “adoring constituents” in political ads. I don’t endorse such fakery, but why single her out for something that is common practice? If her opponents wish to do so, fair enough. But it’s not news.

  • Elwood

    After Hayashi’s defeat I would like her to become my personal shopper.

  • RRSenileColumnist

    Ya baby!

  • Guest

    I watched the ad a couple to times, I noticed Hayashi has an expensive flashy outfit on in each segment of the commercial, Hayashi is an unrepentant clothes horse!

  • Willis James

    Looks like one candidate has decided to take a different view of Mary.




    My, my, my, things are heating up.
    Might have to attend the next candidate forum.

  • Elwood

    Mary, Mary, quite contrary

    How does your shopping bag grow?

    Oh, my, Mary’s not gonna like those websites!

    And her TV ad is enough to gag a maggot.

  • Marga

    And yet he missed the most damning evidence against Mary so far, the police report, which I’ve published myself at: http://sanleandrotalk.voxpublica.org/2012/09/14/mary-hayashi-the-police-report/

  • Willis James

    I agree that the police report is damning.
    Good of you to keep it available via that link.
    Hopefully many people will take the time to read the gritty details. It only serves to make Mary’s claims of it all being “unintentional” all the more absurd.

    I would assume that whoever did that mugshotmary.com site has access to the police report, but you never know.

    Having said that, while they could have given a extra link to the actual police report, I’m not sure that they went wrong by trying to keep the details fairly simple.
    The chart they provide gives the basic outline and it may be all that most viewers are willing to handle in a couple minutes.
    Provides a nice basic outline, including the all important detail about Mary bringing into the store her own extra Neiman Marcus bag to pull off the caper (or that was the plan).

    Hopefully between now and June, or possibly November, Mary will be asked in public, or in a interview, why she brought that extra hidden bag into the store.

    More importantly asked why she took a plea deal when California law says its the burden of the prosecution to prove intent. That without such proof, the defendant is not guilty.
    If Mary believed she was truly without intent in the matter, a jury would come to a finding of not guilty.

    Mary’s husband is a judge and she had a excellent lawyer, yet she took a plea deal, a admission of guilt, for a crime that has as one of its essential elements, intent.
    In effect Mary admitted intent when she took the plea.
    Then she walked out the door of the court and proclaimed it was all just a absentminded mistake…unintentional.

    The continued lying to the public is worse than the original crime.

  • JohnW

    “I would assume that whoever did thatmugshotmary.com site has access to the police report, but you never know. ”

    If you scroll to the fine print at the end, you will see that the site is sponsored by the Bob Wieckowski campaign.

  • Ms. Blackwell

    Get over the past people, Mary has done so many great things for the local community and state. Are we seriously going to let one incident detract us from all the good Mary has provided for the local community and state? As a State Assemblymember she addressed the needs and concerns of all her constituents via laws passed in the State Legislature and has served as a member of several boards and committees. In other words, she has the legislative experience to serve as a State Senator and get the job done well.

    Furthermore, it is inappropriate for a white man like Bob Weickowski to find it acceptable in a state race to be racist and sexist towards Mary. I will not allow for him to target and put down her, and other women and minorities.

  • Marga

    “Ms. Blackwell” is anonymous, but I’m willing to bet the person behind the moniker is a white man. Really, only someone who is completely devoid of any type of respect for minority women would lump us with someone like Mary Hayashi. She is a disgrace to herself and any group she pretends to represent.

    Pretends, because as I said in my other comment (where I also recounted how she asked my husband, a school board member, to have the school district hire a lobbyist if they wanted anything from her), Hayashi actually only represents those groups that pay her. Probably, the same groups that pay Mr. “Blackwell”. She has exactly the same type of experience that Calderon, Yee and the rest of the lot have – the experience we DON’T want in Sacramento.

    Voters, fortunately, are not that stupid. Two years ago they rejected her resoundedly when she ran for Supervisor and I think they will reject her again.

  • Marga

    They can easily download the police report from my site. I don’t know that anyone else has published it – we got it directly from the Police Department after doing a CPRA request – but it’s a public document that anyone can use. Same with the mugshot.

  • Willis James

    Yes, I saw that tiny print at the bottom, but I was referring to that person in his camp that actually put those pages together.
    We would assume that the entire team was aware and had access to the police report, but we can’t know that for sure.

    Even if they had the report in hand, they may well have chosen to not use it.
    Why? Because the actual police report is lengthy and complicated.
    Might mess up the simple message.
    However they could have provided a link to it for those who like details.

    Most folks out in the public, to the extent they are interested, just want a simple picture. A two minute version, like on the evening news.
    They don’t want a in depth report as seen on the PBS News Hour, or something like Frontline.

    I’d say Wieckowski’s Cliff Note version was a reasonable effort to bring out the facts for those who were unfamiliar with them or who had forgotten about the incident.
    After all, not every voter in Senate District 10 even lives in the East Bay neighborhoods formerly represented by Mary Hayashi.

  • Willis James

    Oh gosh, I seem to be hearing a theme from the Hayashi crowd.
    Deflect attention from the elephant in the room and steer the public towards “racism and sexism”..

    Now, Mr. Blackwell, for those of us who aren’t too quick on understanding everything.
    Exactly where does the “sexism” come into play on this?
    Seriously, I can’t even seem to understand that angle you are pushing. Not even when I try to look at it from your point of view.
    Please give us a outline on how that theme works.
    Yes I know Weickowski is male and Hayashi is female, but aside from that, where does the “sexist” stuff come from? Very strange charge.

    As to your other question,
    “Are we seriously going to let one incident detract us from all the good Mary has provided……?”

    Perhaps not, if Mary had come clean with the voters 30 months ago. However she has chosen to continue telling a story about the arrest and conviction that are completely contrary to ALL the facts that are available.
    Voters do not want a senator who lies directly to their face. It speaks to her lack of character.

    When will Mary admit she planned and executed the crime? We find her falsehoods unacceptable.
    The crime, under California law, includes the element of intent. Mary was found guilty of that law, yet over and over sticks with the false story that her act was all unintentional and merely a absentminded mistake.
    We don’t like to be lied to over and over..

  • Willis James

    Marga, thank you for taking the time to make that CPRA request and for keeping the document available to the public.

    I’m surprised other media outlets did not provide that same information at the time.

    There is something very valuable about reading the actual document detailing the narrative of each step in Mary’s shoplifting crime.

    Flat out puts a lie to Mary’s claim that it was all merely “absentminded” due to her being distracted on her cell phone.


    “Hayashi then exited the fitting room and purchased the red pants, gold blouse, and black top. Hayashi made no attempt to pay for the items concealed in her shopping bag. Hayashi walked to and boarded the down escalator to the first floor.”

    Its not by chance she chose NOT to take this before a jury where she would had to have explained her actions, including bringing the extra hidden Neiman Marcus shopping bag with her from home.

    The store video would have crushed her false excuse of it all being unintentional.

  • JohnW

    The website is definitely hardball and negative politics. But how is it a put down of women and minorities? Is it dishonest or misleading?

  • Marga

    My bet is that other media outlets did but encountered the same initial response that we did: that they wouldn’t release them because they were part of an active investigation. We had to make multiple requests and appeals before we got the mugshot and, later, the police report. No video yet, though.

  • Elwood

    Dear Ms. Blackwell,

    Please explain how telling the truth is racist and sexist and puts down women and minorities. And how is Bob Weickowski being a white man relevant?

    What have you been smoking?

    Is there any left?

    Can I have some?

  • John Castle

    Hayashi chose disgraced former PPGG CEO Dian Harrison to start off her first ad? http://www.nytimes.com/2010/08/29/us/29bcparenthood.html?pagewanted=all&_r=0

    Dian is still suing her old Board members for more money, was under investigation by the IRS for her leadership of the agency, and destroyed a Planned Parenthood affiliate. The shoplifting thing is one thing, but if she counts someone like Dian Harrison as a friend and supporter that only adds to her character issues. http://www.nytimes.com/2010/09/03/health/03parenthood.html?partner=rss&emc=rss