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SD10: Mary Hayashi airs first TV ad, sends mailers

Former Assemblywoman Mary Hayashi has launched her first television ad and sent her first mailers in her bid to win the 10th State Senate District seat, making use of the substantial fundraising lead she has amassed.

The 30-second spot was launched with “a robust ad buy” Thursday, her campaign said, and reportedly aired during the Golden State Warriors playoff game.

Also, district voters received two mailers from Hayashi this week. Here are the front and back of one of those mailers (click to enlarge):

Hayashi mailer 1

Hayashi mailer 2

One of the people depicted in the TV ad and in one of the mailers – Jessica Gutierrez, identified in the ad as a student – worked for Hayashi as a district-office field representative from January 2010 through the end of 2012, when Hayashi was term-limited out of office. Gutierrez is now a UC-Berkeley student. Asked whether Gutierrez’s former employment by Hayashi should’ve been disclosed, Roger Salazar, Hayashi’s campaign consultant, replied it’s “a BS question. She’s a student and a supporter and what she’s saying and how she is identified is true.”

Hayashi, a Democrat, represented what was then the 18th Assembly District from 2006 to 2012. She was convicted in early 2012 of shoplifting $2,450 worth of clothes from San Francisco’s Neiman Marcus; she was sentenced to three years of probation. She ran unsuccessfully for the Alameda County Board of Supervisors later in 2012, finishing third out of four.

Also seeking the 10th State Senate District seat are Assemblyman Bob Wieckowski, D-Fremont; Democrat Roman Reed, a spinal-injury research advocate and planning commissioner from Fremont; Republican Peter Kuo, an insurance agent from Santa Clara; and former Assemblywoman Audie Bock, running as a nonpartisan.

Josh Richman

Josh Richman covers state and national politics for the Bay Area News Group. A New York City native, he earned a bachelor’s degree in journalism from the University of Missouri and reported for the Express-Times of Easton, Pa. for five years before coming to the Oakland Tribune and ANG Newspapers in 1997. He is a frequent guest on KQED Channel 9’s “This Week in Northern California;” a proud father; an Eagle Scout; a somewhat skilled player of low-stakes poker; a rather good cook; a firm believer in the use of semicolons; and an unabashed political junkie who will never, EVER seek elected office.