Republican gubernatorial candidate Neel Kashkari, lagging in the polls, has launched his big pre-election push with his first TV ad, a $500,000 personal investment in his campaign, and an attack website targeting GOP rival Tim Donnelly.
The 30-second ad, which will air statewide, presents Kashkari “as a fiscal conservative with the right background and the right vision to turn the state around,” his news release says. Its launch coincides with today’s mailing of vote-by-mail ballots.
“Thanks to Gov. Brown’s failed leadership, California today ranks 46th in education, 47th in jobs and first in poverty, and millions of middle-class families are struggling as a result. It’s clearly time for new, fiscally conservative leadership in Sacramento that knows what it takes to unleash the private sector,” Kashkari campaign manager Pat Melton said in the release. “With this ad – along with our direct mail program and other ongoing voter outreach efforts – we’re introducing Neel Kashkari to voters as the candidate with the experience and the plan to turn California around and to help rebuild the Republican Party around an inclusive economic message.”
The ad comes on the heels of a week-long roll out of endorsements by big Republican names including former Florida Gov. Jeb Bush, 2012 GOP presidential nominee Mitt Romney, former California Gov. Pete Wilson and many others. The ad also comes alongside Kashkari’s announcement that he’s putting half a million of his own money into the campaign – a significant boost, given that he had only about $900,000 banked by mid-March, more than Donnelly but far behind Gov. Jerry Brown’s $19.7 million.
“Since launching his campaign in January, Neel has earned the support of many people who share his vision for California and for the Republican Party, and his contribution only adds to the momentum building behind his campaign,” Melton said. “As our campaign continues our voter outreach effort and as Californians get to know Neel better, we’re confident they’ll support his candidacy and cast their ballots for him.”
But in case positivity doesn’t work, Kashkari also is going heavily negative on Donnelly, who has been way ahead in the polls.
Kashkari’s campaign has launched a “Tim Donnelly: You Can’t Be Serious” website that takes the conservative Assemblyman to task for his 2012 gun conviction, for allegedly flip-flopping on property rights, for allegedly living high on the taxpayers’ hog, for having a tax lien against one of his former businesses, and more.
The GIF-laden site (seriously, guys, it’s an awful lot) claims Donnelly has zero chance of beating Brown, and so Democrats would be “partying in the streets” if he turns out to be the only challenger left standing after June’s top-two primary.