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CA17: Mike Honda’s first direct mail piece

Rep. Mike Honda’s first campaign mailer, hitting mailboxes imminently, plays to his strengths.

Where Democratic challenger Ro Khanna has played up his support from tech industry leaders who believe he’s more in tune with the Silicon Valley economy, Honda, D-San Jose, calls attention to work he has done during his seven terms for local families.

Click to enlarge:
Honda mailer1

Honda mailer2

“As a science teacher, principal, school board member, Assemblymember and as our Congressman, Mike Honda has always stood for us and delivered for our community,” the mailer said. “Mike has brought over $1.3 billion to our region, including for our public schools, transportation, water infrastructure, women’s health and nanotechnology research. Mike is a leader we can count on to deliver results — which is why he’s endorsed by President Obama and hundreds of local leaders.”

The Alameda County version of this is identical but for a different list of local endorsers.

You’ll probably see a few more mailers from Honda between now and June 3, but I bet he’ll wait to air any broadcast ads until after the top-two primary.

Josh Richman

Josh Richman covers state and national politics for the Bay Area News Group. A New York City native, he earned a bachelor’s degree in journalism from the University of Missouri and reported for the Express-Times of Easton, Pa. for five years before coming to the Oakland Tribune and ANG Newspapers in 1997. He is a frequent guest on KQED Channel 9’s “This Week in Northern California;” a proud father; an Eagle Scout; a somewhat skilled player of low-stakes poker; a rather good cook; a firm believer in the use of semicolons; and an unabashed political junkie who will never, EVER seek elected office.