CA17: Mike Honda’s first direct mail piece

Rep. Mike Honda’s first campaign mailer, hitting mailboxes imminently, plays to his strengths.

Where Democratic challenger Ro Khanna has played up his support from tech industry leaders who believe he’s more in tune with the Silicon Valley economy, Honda, D-San Jose, calls attention to work he has done during his seven terms for local families.

Click to enlarge:
Honda mailer1

Honda mailer2

“As a science teacher, principal, school board member, Assemblymember and as our Congressman, Mike Honda has always stood for us and delivered for our community,” the mailer said. “Mike has brought over $1.3 billion to our region, including for our public schools, transportation, water infrastructure, women’s health and nanotechnology research. Mike is a leader we can count on to deliver results — which is why he’s endorsed by President Obama and hundreds of local leaders.”

The Alameda County version of this is identical but for a different list of local endorsers.

You’ll probably see a few more mailers from Honda between now and June 3, but I bet he’ll wait to air any broadcast ads until after the top-two primary.

Josh Richman

Josh Richman covers state and national politics for the Bay Area News Group. A New York City native, he earned a bachelor’s degree in journalism from the University of Missouri and reported for the Express-Times of Easton, Pa. for five years before coming to the Oakland Tribune and ANG Newspapers in 1997. He is a frequent guest on KQED Channel 9’s “This Week in Northern California;” a proud father; an Eagle Scout; a somewhat skilled player of low-stakes poker; a rather good cook; a firm believer in the use of semicolons; and an unabashed political junkie who will never, EVER seek elected office.

  • Willis James

    I know its just a instantaneous first impression, but when I first saw the top mailer shown above, I thought in the picture titled “standing up for working families” that the two people on the sides were helping Honda to walk along. Not kidding, somehow I briefly thought the man on the left was holding the elbow or back of Honda’s arm to steady him. In that photo, that casual shirt hanging down does little to give the impression of vitality.

    I realize that is not the case, but for a brief second….
    Now, that may just be me and clearly it does not show that upon further inspection.

    In the second mailer, the Stand and Deliver photo is nice, but it draws attention to the fact that Honda was already a teacher in 1970.
    He could almost have been my teacher and I’m only months away from Medicare and Social Security…. leading the reader to draw conclusions about age. Lets see, if I’m ready to retire, and he was my teacher, then …….well we don’t need a calculator to draw a conclusion on that one.

    Now, just today, I saw about 4 repeats of Khanna’s commercial on CBS5 at about 5:00 PM to 6:00 PM time zone.
    Trying to be impartial I must say, the ads are very good.
    Well done in every respect. Vital and vibrant camera work and the message is well honed.

    As a disclosure, I do not live in the district, but am watching the race with great interest.

  • JohnW

    Can’t help but observe that his arm is barely long enough to read whatever he is holding in his hand and that he seems to be writing something in paper and pencil with the other hand. Wonder what the laptop is for?