Salud! Sláinte! Kanpai! L’Chayyim! Wine and hard cider vendors at farmers’ markets can now offer tastings under certain conditions, thanks to a bill signed into law Tuesday by Gov. Jerry Brown.
The new law, effective immediately, lets wineries or cider makers who grow all of the fruit in their product to offer tastings to potential customers at farmers’ markets. But nobody’s going to get schnockered: Market managers still have discretion on whether to allow tastings; only one winery can offer tastes at a market on a given day; the tastings must happen in a cordoned-off area; and the grower can pour no more than three ounces of wine or cider per adult customer.
“The farmers’ market shopping experience involves tasting the product,” Levine said in a news release last month. “AB 2488 simply allows tastings at certified farmers’ markets where winemakers are already allowed to sell their products. This bill is a common sense solution for farmers’ markets, wineries and cider makers.”
Paul Kronenberg, president of the Family Winemakers of California, said wine like many other products is traditionally “sold through sampling. Consumers want to understand the wine, decide if they like it and decide if it is a good value.”