Gubernatorial candidates often talk about the affordability of higher education, but not quite like this.
Republican Neel Kashkari is offering a $25,000 scholarship to the California college student who can create the best 30-second ad for his campaign.
“College students are extremely creative and today my campaign is offering them the opportunity to help change the direction of California,” Kashkari said in a news release Wednesday. “We need to harness the creativity and vision of college students and encourage them to participate in the political process. I’m thrilled to announce this contest to achieve both important goals.”
The deadline to submit a 30-second or shorter ad, which will be used by the campaign potentially online or on broadcast or cable television, is 11:59 p.m. on Wednesday, Sept. 24; the $25,000 scholarship will be awarded to the winning entrant or team. Full rules, including sizing, timing and how to submit an ad, are posted on Kashkari’s website.
“I encourage parents, friends and students to spread the word about this contest,” Kashkari said. “We can change California if we harness the energy and creativity of our students.”