Alex Padilla, the Democratic candidate for secretary of state, launched a 30-second television ad Thursday highlighting his personal background and legislative track record.
Padilla, a state senator from Pacoima, doesn’t mention his Republican rival, Pete Peterson, at all in the ad.
The ad is running on cable channels in the San Francisco Bay Area and Los Angeles media markets, said Rose Kapolczynski, Padilla’s campaign consultant. “We’ll be adding in broadcast a little bit later, and we’ll be on now through the election.”
She wouldn’t say how much the campaign is spending to air the ad, but said it’s not as much as usual.
“If we had all of the statewide races heavily on the air, we’d be paying a premium for every spot,” she said. “But most of the statewide candidates are not heavily advertising, so for a down-ballot race like ours, we’re getting more bang for the buck.”
Peterson hasn’t aired television ads, but has a new one-minute radio ad that urges voters to look beyond party labels, underscores that Peterson sees the job as nonpartisan, and touting his newspaper endorsements.
Campaign finance reports show Padilla had about $410,000 cash on hand but about $4,600 in debt as of Sept. 30, but it seems he has collected at least $342,000 in new contributions since then. Peterson basically was in the red as of Sept. 30 – $52,500 cash on hand but $81,100 in debt – and has raised only about $46,000 in major contributions since.