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New Padilla TV ad, Peterson radio ad in SoS race

Alex Padilla, the Democratic candidate for secretary of state, launched a 30-second television ad Thursday highlighting his personal background and legislative track record.

Padilla, a state senator from Pacoima, doesn’t mention his Republican rival, Pete Peterson, at all in the ad.

The ad is running on cable channels in the San Francisco Bay Area and Los Angeles media markets, said Rose Kapolczynski, Padilla’s campaign consultant. “We’ll be adding in broadcast a little bit later, and we’ll be on now through the election.”

She wouldn’t say how much the campaign is spending to air the ad, but said it’s not as much as usual.

“If we had all of the statewide races heavily on the air, we’d be paying a premium for every spot,” she said. “But most of the statewide candidates are not heavily advertising, so for a down-ballot race like ours, we’re getting more bang for the buck.”

Peterson hasn’t aired television ads, but has a new one-minute radio ad that urges voters to look beyond party labels, underscores that Peterson sees the job as nonpartisan, and touting his newspaper endorsements.

Campaign finance reports show Padilla had about $410,000 cash on hand but about $4,600 in debt as of Sept. 30, but it seems he has collected at least $342,000 in new contributions since then. Peterson basically was in the red as of Sept. 30 – $52,500 cash on hand but $81,100 in debt – and has raised only about $46,000 in major contributions since.

Josh Richman

Josh Richman covers state and national politics for the Bay Area News Group. A New York City native, he earned a bachelor’s degree in journalism from the University of Missouri and reported for the Express-Times of Easton, Pa. for five years before coming to the Oakland Tribune and ANG Newspapers in 1997. He is a frequent guest on KQED Channel 9’s “This Week in Northern California;” a proud father; an Eagle Scout; a somewhat skilled player of low-stakes poker; a rather good cook; a firm believer in the use of semicolons; and an unabashed political junkie who will never, EVER seek elected office.

  • RRSenileColumnist

    Beats me why anybody would want this job. Look what it did to the incumbent!