Twitter launched a new service Tuesday letting users contribute to their favorite political candidates and causes through a tweet.
The micro-blogging social media giant teamed up with its San Francisco neighbor, Square, to set up the new system.
Candidates who sign up for an account through Square Cash can tweet a unique URL, or $Cashtag, to request donations from supporters. The tweet will automatically include an image with a “contribute” button, making it easy for anyone to click to donate directly through the tweet.
Donors who see a candidate’s $Cashtag and hit the “contribute” button will be able to select a donation amount and add debit card and FEC-required information. Users then have the option to tweet the candidate’s $Cashtag to their own followers or return to where they were in Twitter.
Twitter also noted Tuesday it has developed tools like country-specific notifications to remind people to register to vote, richer Tweets that make email collection for campaigns easier, and real-time audience tailoring so advertisers can better identify and target relevant conversations.
“By partnering with Square to enable donations through Tweets, and as the 2016 election season heats up, we’ve upgraded these tools through which citizens can raise their voices to champion causes and candidates they support,” Twitter wrote in a blog post.