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Lord, save us from mail merge blasts

It started over the weekend with a series of email blasts from the National Republican Congressional Committee. Each contained nearly identical subject lines and content; they changed only the names of the targeted Democrats:

McNerney’s Silence Was Due to Fear

Cardoza’s Silence Was Due to Fear

Costa’s Silence Was Due to Fear

A few minutes ago, the Democrats started their fill-in-the-blank assault on Republicans:

Rep. Bilbray Votes Against Health Reform, Ignores His District’s Call for Change

Rep. Campbell Votes Against Health Reform, Ignores His District’s Call for Change

Rep. Bono Mack Votes Against Health Reform, Ignores His District’s Call for Change

And so, on and so on …

Will someone explain to me again why the Internet was a good thing?