“You’re fired” is about to be replaced with “you’re terminated.”
Former Gov. Arnold Schwarzenegger is taking over as host of NBC’s “The Celebrity Apprentice” for the 2016-17 season now that Donald Trump is preoccupied with
another reality show his presidential campaign. (Correction: Trump was straight-up fired by NBC.) And with this, the revolving door between politics and reality television is in full-tilt whirl – congratulations, America!
“I have always been a huge fan of ‘The Celebrity Apprentice’ and the way it showcases the challenges and triumphs of business and teamwork,” Schwarzenegger said in the network’s news release. “I am thrilled to bring my experience to the boardroom and to continue to raise millions for charity. Let’s get started.”
Paul Telegdy, NBC’s president of alternative and late night programming, said the network is “thrilled to be opening a powerful new chapter in the story of the ‘Apprentice’ franchise.”
“Arnold Schwarzenegger is the epitome of a global brand in entertainment and business, and his accomplishments in the political arena speak for themselves,” Telegdy said. It was Arnold’s personal passion for the format that Mark Burnett and Donald Trump built over the last decade, as well as his fresh take on how to take it to new heights for today’s audiences, that made him the man to hire. ‘The Celebrity Apprentice’ … will be back!”
In case you’ve not seen it, “The Celebrity Apprentice” features business-savvy celebrity contestants working in teams to perform various tasks and win challenges, all the while employing a business model that promotes teamwork and, hopefully, ends with a financially successful outcome – all for a worthy charity. Contestants work long hours against grueling deadlines, trying to solve problems while weathering personality clashes and intense scrutiny.
Each task ends in the boardroom, where contestants must account for their actions or risk being “fired” by the host. Previous winners include Joan Rivers, Piers Morgan, Bret Michaels, Trace Adkins, Arsenio Hall, John Rich and Leeza Gibbons.
“After leaving the show to run for political office, Donald made it clear that he wanted ‘The Celebrity Apprentice’ to be able to continue to raise millions of dollars annually for worthy causes, and now NBC and I have found an amazing new leader to do just that,” executive producer Mark Burnett said in the news release. “Gov. Schwarzenegger will use his vast and highly successful business, political and media experience to drive this hit franchise to new heights.”