Former Assemblywoman Mary Hayashi has rolled out her campaign for the 10th State Senate District, presenting a top-shelf team of advisors and poll numbers that claim she’s a serious contender.
But that team will have to find a way to convince voters it’s no big deal that Hayashi, 47, of Hayward, was convicted two years ago of shoplifting $2,450 worth of clothes from San Francisco’s Neiman Marcus. That certainly seemed to be an uphill battle when the three-term Democratic assemblywoman ran for an Alameda County supervisorial seat later in 2012, and finished third out of four.
Now Hayashi will be competing the senate seat – from which Ellen Corbett, D-San Leandro, is term-limited out – against Assemblyman Bob Wieckowski, D-Fremont; Democrat Roman Reed, a spinal-injury research advocate and planning commissioner from Fremont; and Republican Peter Kuo, an insurance agent from Santa Clara.
“I am excited about working on improving the lives of people in the 10th Senate District,” Hayashi said in a news release. “Whether it is improving access to healthcare, raising the quality of education or creating better economic opportunities, I want to work hard for the families and individuals in Alameda and Santa Clara Counties.”
Josh Pulliam of JPM&M will serve as Hayashi’s general consultant; Daniel Weitzman will handle fundraising; Celinda Lake of Lake Research Partners will handle polling and research; David Gould is the campaign treasurer; and Roger Salazar of Alza Strategies will serve as media advisor.
One thing she has in spades is campaign cash. Campaign finance reports filed at the end of last month show Hayashi finished 2013 with $734,000 in her campaign account and no outstanding debts. Wieckowski had about $125,000 in the bank and owed $32,000; Reed had about $49,000 after lending his campaign $40,000; and Kuo had $24,000 including a $5,000 loan from his own pocket.
What she seems to lack is party support. At a regional caucus meeting last weekend, local Democrats gave Wieckowski 105 votes for pre-endorsement while Reed got eight and Hayashi got none. That means Wieckowski’s name will be placed on the consent calendar at state Democrats’ convention next month in Los Angeles, an almost sure-fire route to the party’s endorsement.
Hayashi’s release touted a poll by Lake which found she got a plurality of votes over her potential rivals, and that after all candidates’ bios were read, her lead expanded to 11 points over her nearest opponent. This poll was conducted Feb. 4-6 among 405 likely primary voters in the district, with a 4.9-percentage-point margin of error, the campaign said, but no copy of the poll script or detailed results were provided.