State Treasurer Bill Lockyer today launched a new Web site to help convince Californians to buy voter-approved bonds to build schools, housing, transportation systems, parks and flood control projects.
“This is a first-of-its-kind Web site and that’s part of an unprecedented campaign to invest in California, to help individual investors make a difference by investing in our state’s future,” Lockyer told reporters a few minutes ago.
Yep, we’re fixing up the state retail now.
Managed by Lockyer’s office, Buycaliforniabonds.com provides information on how individual California residents can get a head start over institutional investors by buying in special early-order periods; it has links to more than 70 broker-dealers who can place the buyers’ orders.
Remember, state voters in November approved $42.7 billion in bonds to improve the state’s infrastructure, quality of life and economy. Add that to $23 billion in general obligation bonds OK’ed in earlier votes, and $7 billion authorized last month for prison construction, and suddenly we’ve got an enormous wad of bonds to sell in the next few years, far in excess of what we’ve tried to move in the past.
This site’s launch comes in time to help Californians buy bonds during the early-order period — June 18-19 — for a $2.5 billion general obligation bond sale set for June 20. Investors can contact their brokers now and place orders to buy bonds within that two-day, pre-sale period. Institutional investors won’t get a shot at them until June 20.
“We’re expecting a very successful sale next week,” Mike Gomez of Citigroup’s public finance division, this sale’s lead underwriter, said this morning.
California sells bonds in $5,000 increments, as do most states. (If you’re counting, $63 billion divided by $5,000 equals 12.6 million.)
Deputy Treasurer Paul Rosenstiel said there’s no specific target the state aims to meet in terms of individual sales, but there are some benchmarks to help determine whether this campaign is working. In the state’s last bond sale, he said, about 7 percent went to about 1,000 individual buyers; in New York City, where officials run radio ads to drum up interest, about 25 to 30 percent of bond sales are to individual buyers.
And so Lockyer also today launches a $250,000 radio and newspaper ad campaign in the Bay Area and Central Coast to direct people to the new Web site.