Walnut Creek initiative war begins in earnest

It’s gonna be a long, hot summer.

Macerich, backers of a new Neiman Marcus in Broadway Plaza in Walnut Creek, filed an initiative petition today with city officials that seeks to ask voters to approve once and for all the controversial high-end retailer in downtown.

The move comes as the opponents, funded by mall company competitor Taubman Co., are pursuing a referendum of the City Council’s recent approval of the project. Taubman interests have also said they will file some type of growth-related initiative petition although no details of its contents have been made public.

Residents are already receiving robocalls and mailers. Signature-gatherers are knocking on doors and lining up outside stores.

In the case of dueling initiatives, if all pass, the measure with the most votes typically prevails.

In addition to Macerich, sponsors of the pro-Neiman Marcus petition include former Walnut Creek Mayor Gwen Regalia, Rossmoor leader David Smith and former Walnut Creek Arts Cmmissioner Carole Wynstra.

Here’s the press release that Macerich sent out a few minutes ago, after the jump…
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